Key Account Manager

A leading organisation in the fast moving consumer goods sector is seeking a Key Account Manager to join their Singapore-based team. This role offers you the opportunity to make a significant impact by nurturing and expanding relationships with major retail partners, including supermarkets, hypermarkets, convenience stores, and other key channels. You will be empowered to develop and execute sales strategies that drive revenue growth, profitability, and market share across assigned accounts.

What you'll do:

As a Key Account Manager (FMCG) based in Singapore, you will play a pivotal role in driving the organisation’s growth by developing tailored sales strategies for each account. Your day-to-day responsibilities will involve managing key customer relationships across multiple retail channels—supermarkets, hypermarkets, convenience stores—and identifying new avenues for business expansion. You will lead trade negotiations with retail partners on pricing structures, promotional plans and trade terms while planning impactful trade marketing activities that elevate product visibility. By monitoring market trends and competitor activity, you will provide valuable insights for business growth. Working collaboratively with internal teams ensures seamless execution of sales plans while managing forecasts, budgets and inventory levels keeps operations running smoothly. Building strong relationships with customers is central to your success in this role; your efforts will contribute directly to establishing enduring partnerships that support the company’s long-term objectives.

• Develop comprehensive sales strategies tailored to each account in order to achieve ambitious sales targets, revenue growth and profitability objectives.
• Manage and nurture key customer relationships across diverse retail channels including supermarkets, hypermarkets, convenience stores and other retail partners.
• Identify new business opportunities by expanding distribution networks and strengthening product presence across both existing and potential accounts.
• Lead trade negotiations covering pricing structures, promotional plans, trade terms, listing fees and annual business reviews with retail partners.
• Plan and execute impactful trade marketing activities, promotions and in-store initiatives designed to boost sales performance and increase market share.
• Monitor sales performance metrics alongside market trends, competitor activities and customer insights to uncover opportunities for business expansion.
• Collaborate closely with internal teams such as Marketing, Trade Marketing, Supply Chain and Finance to ensure effective implementation of sales plans and fulfilment of customer requirements.
• Manage sales forecasts, budgets and account profitability while maintaining optimal inventory levels and ensuring consistent product availability across all channels.
• Prepare regular sales reports that provide actionable insights on account performance, business opportunities and strategic growth directions.
• Build strong relationships with customers and stakeholders through trust-based interactions that foster long-term business partnerships.

What you bring:

To excel as a Key Account Manager Fast Moving Consumer Goods in Singapore, you bring proven experience from the FMCG sector along with a solid educational background in Business or Marketing. Your expertise includes managing key accounts successfully—achieving targets while driving sustainable growth through strategic planning. You possess strong commercial acumen complemented by negotiation prowess; your deep understanding of local retail landscapes allows you to navigate complex distribution channels effectively. Experience handling modern trade accounts is particularly valuable here; familiarity with general trade or e-commerce platforms further enhances your profile. Your analytical skills enable you to interpret market data into actionable strategies that benefit both clients and the organisation. Communication is one of your strengths—you engage stakeholders confidently through presentations while building trust-based relationships. Self-motivation drives your independent work ethic but you also value collaboration within supportive teams. Adaptability helps you manage multiple priorities efficiently without compromising quality or accuracy.

• Degree or Diploma in Business, Marketing or a related discipline is required for this position.
• Minimum 3–5 years of relevant experience in sales or key account management within the fast moving consumer goods industry is essential.
• Proven track record of successfully managing key accounts while achieving sales targets and driving sustained business growth.
• Strong commercial acumen combined with excellent negotiation skills and customer relationship management capabilities.
• Thorough understanding of the Singapore retail landscape as well as FMCG distribution channels is highly desirable.
• Experience managing modern trade accounts is preferred; exposure to general trade (GT) or online/e-commerce channels will be considered a strong advantage.
• Analytical mindset that enables you to translate sales data and market insights into actionable business strategies for account growth.
• Exceptional communication skills paired with effective presentation abilities for engaging stakeholders at all levels.
• Self-motivated approach coupled with proactive problem-solving skills; able to work independently within a supportive team environment.
• Ability to thrive in a fast-paced setting while maintaining attention to detail across multiple projects.

What sets this company apart:

This organisation stands out as a leader within the fast moving consumer goods sector thanks to its commitment to fostering an inclusive workplace culture where collaboration thrives. Employees are supported by knowledgeable colleagues who value sharing expertise across departments—from Marketing through Supply Chain—ensuring everyone has access to resources needed for success.

What's next:

If you are ready to take your career forward by joining an inclusive team dedicated to excellence in FMCG account management, this opportunity awaits your application!

Do note that we will only be in touch if your application is shortlisted.
Robert Walters (Singapore) Pte Ltd
ROC No.: 199706961E | EA Licence No.: 03C5451
EA Registration No.: R1441522 Allie Teh