Assistant Brand Manager (6 months)
Keywords: brand management, marketing campaigns, cross-functional collaboration, regional marketing, product innovation, packaging, budget management, analytics, consumer promotions, project management
An established organisation within the FMCG sector is looking for an Assistant Brand Manager to support regional marketing initiatives on a 6-month contract. This role offers you the chance to immerse yourself in the full spectrum of brand management, from strategic planning to hands-on execution, working closely with cross-functional teams in eight vibrant markets.
You will be empowered to drive holistic marketing initiatives, manage impactful campaigns, and collaborate with diverse stakeholders, all while developing your skills in a supportive environment that values flexibility and professional development. If you are passionate about consumer brands and eager to make a meaningful impact on beloved products, this opportunity promises both challenge and reward.
- Take ownership of planning, executing, and assessing marketing initiatives for 8 different markets, ensuring each market receives tailored strategies that drive growth.
- Work collaboratively with regional and local teams to develop winning plans that deliver measurable results and foster a culture of shared success.
- Enjoy flexible working opportunities within a dynamic environment that encourages knowledge sharing, training opportunities, and personal growth as you contribute to the ongoing success of one of the most well-loved consumer brands in the region.
What you'll do:
- Assist in conceptualising and implementing annual marketing plans for the organisation's iconic brands across various markets
- Develop comprehensive 360-degree brand campaigns, including ATL and BTL activities that resonate with local market dynamics while maintaining global brand standards
- Monitor social media pages for the brands by managing content calendars and engaging with consumers to build positive sentiment and brand loyalty.
- Track monthly sell-in and sell-out performance using internal sales data and external sources like Nielsen; analyse trends to identify growth prospects and recommend actionable strategies.
- Present brand performance insights to regional leadership teams by preparing detailed reports on activity outcomes and competitor analysis.
- Lead discussions with research agencies to track brand health metrics and scout for new opportunities based on consumer feedback and market trends.
- Oversee packaging artwork development by coordinating with supply chain teams to ensure timely production updates; approve artwork inputs for new packaging or visuals as required.
- Manage product registration processes by liaising with relevant departments to ensure compliance with legal requirements and accurate documentation.
- Work closely with trade marketing teams on POSM localisation—developing on-pack designs and premiums while ensuring adherence to quality standards.
What you bring:
To excel as an Assistant Brand Manager (6-Month Contract), you will bring hands-on experience from previous roles within fast-moving consumer goods or similar industries where you have supported multi-market campaigns. Your analytical prowess enables you to interpret complex sales data accurately while identifying actionable insights that drive brand growth. You possess exceptional project management skills—balancing multiple tasks efficiently even under tight deadlines. Your creativity shines through campaign ideation yet you remain detail-oriented during implementation phases such as packaging artwork approval or product registration compliance. Interpersonal excellence allows you to connect seamlessly across departments—fostering collaborative solutions that benefit all stakeholders involved. Fluency in English ensures clear communication across regional teams; additional language skills further enhance your effectiveness. Above all else: your passion for learning new things keeps you attuned not only to industry best practices but also emerging pop culture trends vital for successful consumer promotions.
- Exceptional analytical ability combined with sound commercial sense; comfortable auditing monthly brand performance using sales data tools such as Nielsen.
- Creative thinker who can conceptualise innovative campaigns while maintaining meticulous attention to detail throughout project execution.
- Excellent time management skills; able to juggle multiple projects simultaneously in a fast-paced environment without compromising quality or deadlines.
- Agile mindset; capable of adapting quickly to changing priorities or market conditions while maintaining a high sense of responsibility.
- Outstanding interpersonal communication skills; able to collaborate effectively across departments including Sales, Media Agencies, Legal/PR, Finance, Supply Chain & Quality Assurance.
- Experience managing agencies—from briefing creative concepts through assessment of campaign outcomes—with proven ability to negotiate service agreements when needed.
- Fluency in English is essential; proficiency in other local languages is advantageous for communicating across diverse markets.
- Meticulous approach towards packaging artwork development; familiar with product registration processes involving legal compliance documentation.
- Growth mindset; eager learner who stays attuned to pop culture trends relevant for consumer promotions.
What sets this company apart:
What's next:
If you are looking to build your experience in regional brand management within a collaborative and fast-paced environment—this could be your ideal opportunity!
Apply today by clicking on the link provided—your journey towards shaping iconic brands starts here.
Do note that we will only be in touch if your application is shortlisted.
Robert Walters (Singapore) Pte Ltd
ROC No.: 199706961E | EA Licence No.: 03C5451
EA Registration No.:R22104739 Siti Aishah Binte Jamall Abd Nassir
About the job
Contract Type: Temp
Specialism: Marketing
Focus: Product / Brand Marketing
Industry: FMCG
Salary: SGD5000 - SGD6500 per month + Market Aligned
Workplace Type: Hybrid
Experience Level: Mid Management
Location: Singapore
TEMPORARYJob Reference: YRJA8B-639EDC25
Date posted: 26 May 2026
Consultant: Aishah Jamall (R22104739)
singapore marketing/product-brand-marketing 2026-06-09 2026-06-25 fmcg Singapore SG SGD 5000 6500 6500 MONTH Robert Walters https://www.robertwalters.com.sg https://www.robertwalters.com.sg/content/dam/robert-walters/global/images/logos/web-logos/square-logo.png true