Marketing Team Leader

A leading organisation in Singapore is seeking a Marketing Team Leader to drive strategic marketing initiatives and lead a talented team of professionals. This pivotal role offers you the opportunity to shape brand identity, spearhead digital and traditional campaigns, and work closely with sales and management teams to achieve ambitious growth targets.

• Take charge of developing and executing innovative marketing strategies that align with organisational objectives, ensuring your ideas contribute directly to business growth.
• Lead a dedicated team of marketing professionals in an inclusive and supportive environment where collaboration and knowledge sharing are highly valued.
• Enjoy professional development opportunities, training support, and the chance to advance your career while contributing meaningfully to the company's ongoing success.

What you'll do:

• Develop and implement comprehensive marketing strategies that are closely aligned with the organisation’s overarching goals and vision.
• Strengthen and maintain brand identity across all channels by ensuring consistency in messaging and visual representation.
• Conduct thorough market research and competitor analysis to identify emerging trends, new opportunities, and areas for improvement.
• Recommend fresh marketing initiatives designed to enhance market positioning and deepen customer engagement.
• Lead, mentor, and manage the marketing team by allocating resources effectively, setting performance targets, and monitoring productivity.
• Foster a collaborative work environment that encourages creativity, teamwork, and continuous learning among team members.
• Plan and oversee digital marketing campaigns including social media marketing, SEO, SEM, email marketing, content creation, and website management.
• Monitor digital campaign performance using analytics tools to optimise strategies based on measurable results such as ROI.
• Develop effective lead generation campaigns that support business development efforts and improve customer acquisition rates.
• Oversee the creation of high-quality marketing materials including presentations, brochures, website content, and promotional campaigns while managing external communications.

What you bring:

• Bachelor’s Degree in Marketing, Business Administration, Communications or a related field is required for this position.
• At least five years of proven experience in marketing roles with a minimum of two years spent in leadership or supervisory positions.
• Experience working within B2B marketing environments such as professional services, consulting or financial services is preferred.
• Demonstrated ability to lead teams effectively by mentoring staff members and fostering a collaborative culture focused on achieving departmental goals.
• Proven track record in digital marketing including social media management, SEO/SEM strategies, email campaigns, content creation and website oversight.
• Excellent communication skills paired with strong presentation abilities that facilitate clear messaging across internal teams and external stakeholders.
• Advanced analytical skills enabling you to interpret campaign data accurately for optimising performance based on key metrics like ROI.
• Proficiency with modern marketing tools including CRM systems (such as Salesforce), Google Analytics and major social media platforms is essential.
• Ability to manage multiple projects simultaneously while maintaining attention to detail within a fast-moving environment.
• Results-driven mindset combined with commercial awareness ensures your activities deliver measurable business outcomes.

What's next:

If you are ready to take your career forward as a Marketing Team Leader in Singapore—where your expertise will be valued—this opportunity awaits your application!

Do note that we will only be in touch if your application is shortlisted. Robert Walters (Singapore) Pte Ltd ROC No.: 199706961E | EA Licence No.: 03C5451 EA Registration No.: R26162578 Heidi Chew