Marketing and Communications Manager

What you'll do:

As Marketing and Communications Manager you will orchestrate the planning and execution of integrated marketing programmes that elevate multiple brands throughout the APAC region. Your day-to-day responsibilities will involve developing strategic product marketing plans that resonate with local audiences while upholding global standards. You will collaborate extensively with internal teams—sales managers, culinary experts, product marketers—and external partners such as creative agencies to deliver cohesive campaigns across print, digital, and event channels. Digital strategy will be central to your role: you’ll lead SEO/SEM efforts, manage social media presence, oversee email campaigns, optimise web content management systems, and analyse campaign performance data for continuous improvement. Event coordination is another key aspect; you’ll plan major trade shows like FHA or Thaifex from concept through execution. Supervising MarCom specialists requires nurturing their skills while ensuring projects are delivered on time and within budget. Success in this role means connecting brands with customers through thoughtful communication strategies that foster loyalty and drive commercial outcomes.

• Develop comprehensive product marketing plans tailored for each brand within the APAC region, ensuring all messaging aligns with local market needs and global positioning.
• Translate global product strategies into regionally relevant communications across online and offline channels to maximise engagement and sales support.
• Work closely with country teams to prioritise products and adapt collateral for optimal fit in local markets.
• Lead the digital marketing strategy for APAC including SEO/SEM initiatives, social media campaigns, email marketing, paid advertising, and web content management.
• Track digital performance metrics such as website traffic, engagement rates, and lead generation; present actionable insights to senior management regularly.
• Build and manage customer and channel partner databases for targeted digital communications that drive business growth.
• Manage relationships with PR, advertising, and creative agencies to ensure consistent brand representation across all platforms.
• Work closely with chefs to for new product launches, road shows, events and partnership.
• Plan, coordinate, and execute regional trade shows and customer events including logistics management, booth setup, and post-event follow-up activities.
• Supervise MarCom specialists by providing guidance on project delivery while managing budgets effectively to control spending.

What you bring:

Your background in product marketing or brand management equips you with the knowledge needed to develop compelling strategies that connect brands with customers across APAC. You bring strong digital skills—SEO/SEM expertise combined with hands-on experience managing social media platforms and email automation tools—that enable you to build effective online campaigns. Your ability to handle multi-brand portfolios ensures each brand’s unique value proposition is communicated clearly through every channel. Exceptional written communication skills allow you to craft press releases and newsletters that engage stakeholders while maintaining corporate identity guidelines. Project management comes naturally; you thrive when juggling multiple programmes simultaneously under time pressure. Collaboration is at your core—you work seamlessly with sales managers, culinary teams, product marketers globally as well as external agencies—to deliver results together. Analysing campaign data helps you refine strategies for greater impact. Your willingness to travel supports event participation throughout the region. Supervising MarCom specialists means nurturing their growth while guiding them towards shared goals. A relevant degree underpins your expertise.

• Proven experience in product marketing or brand management within B2B or foodservice sectors is highly valued for this position.
• Strong proficiency in digital marketing techniques including SEO/SEM strategies, social media platforms management, email automation tools such as HubSpot or Salesforce Marketing Cloud.
• Ability to manage multi-brand portfolios while communicating distinct value propositions for each brand across various channels.
• Exceptional writing and editing skills in English are essential
• Demonstrated project management capabilities enabling successful delivery of multiple simultaneous programmes under tight deadlines.
• Experience working collaboratively with sales teams, culinary professionals, product marketers, global colleagues as well as external agencies or vendors.
• Comfortable analysing campaign performance data using digital analytics tools; able to present clear insights that inform future strategy decisions.
• Ability to travel locally or regionally (up to 10%) as required for trade shows or customer events.
• Experience supervising direct reports such as MarCom specialists or support staff within a collaborative team environment.
• A Bachelor’s degree in Marketing or related field—or equivalent experience—is required.

What sets this company apart:

This organisation stands out for its commitment to fostering an inclusive workplace where collaboration thrives across borders—from India through New Zealand—ensuring every team member feels valued regardless of location. Employees enjoy flexible working opportunities designed around personal needs alongside generous training programmes that encourage ongoing professional development. The company’s supportive leadership style nurtures talent at every level; whether you’re coordinating trade events or launching new digital campaigns you’ll find encouragement from knowledgeable colleagues who share your passion for excellence in communications. With a focus on communal achievement rather than individual competition this employer creates an environment where sharing ideas leads to collective success—making it an ideal place for those who value teamwork trust empathy and growth leadership.

What's next:

If you are ready to take your career in marketing communications to new heights within a collaborative regional team apply now!

Apply today by clicking on the link provided.