Event Director (Mat Cover, 4-5 months)

Keywords: Events Management, International Exhibitions, Team Leadership, Stakeholder Engagement, Sales and Sponsorship, Strategic Planning, Financial Oversight, China Market

A leading global events organisation is seeking an accomplished Event Director for a 4-5 month contract based in Singapore, with a focus on delivering a high-profile exhibition and conference in China. This is an exceptional opportunity to take ownership of a flagship event, working alongside a knowledgeable and supportive leadership team. You will be empowered to shape the strategic vision, drive commercial success, and nurture key relationships across the industry. The role offers a competitive salary package, exposure to international markets, and the chance to make a significant impact within a collaborative environment that values flexibility and professional growth. If you are passionate about events, thrive in multicultural settings, and have a proven track record in large-scale exhibitions and conferences, this is your moment to shine.

• Attractive short-term contract with a generous monthly salary of S$8,500 - S$10,000, offering you the chance to lead one of the most influential events in the region.
• Opportunity to work closely with senior stakeholders, including government officials and industry leaders in China, while collaborating with talented teams across sales, marketing, content, and operations.
• Flexible working arrangements and support for travel ensure you can deliver outstanding results while maintaining work-life balance during this exciting international assignment.

What you'll do:

As Event Director – China (4-5 Month Contract), you will play a pivotal role in orchestrating every aspect of a major international exhibition and conference. Your day-to-day responsibilities will span strategic planning sessions with executive leadership through to hands-on management of operational details onsite. You will be entrusted with shaping the event’s vision—translating market insights into actionable plans that drive commercial outcomes. Your ability to build rapport with senior government officials and local stakeholders will be crucial as you secure partnerships that underpin the event’s success. You will oversee budget creation and financial tracking while ensuring all contractual obligations are met. By mentoring your team members through regular feedback sessions and fostering an inclusive culture of collaboration across departments such as sales, marketing, content development, delegate sales, and operations—you will ensure everyone is aligned towards shared goals. Your expertise will also be called upon to analyse industry trends for continuous improvement while supporting creative marketing initiatives that boost attendance quality. Ultimately, your stewardship will guarantee an exceptional experience for visitors, exhibitors, sponsors, delegates—and leave a lasting legacy for future editions.

• Develop the overall vision and strategic objectives for the exhibition and conference in China by collaborating closely with senior management and cross-functional teams.
• Design both short- and long-term sales strategies by identifying new revenue opportunities for existing and prospective clients, ensuring year-on-year growth.
• Lead the creation of pricing strategies, set sales targets, and establish detailed revenue pathways in partnership with executive leadership.
• Build and manage key stakeholder relationships—including senior Chinese government officials, local industry representatives, suppliers, venues, and agents—to maximise event value.
• Oversee all aspects of event operations from floor planning to execution, ensuring seamless delivery that meets or exceeds organisational standards.
• Monitor industry trends and competitor activities to inform event positioning and introduce innovative ideas that enhance influence and impact.
• Establish annual budgets, monitor ongoing financial performance against targets, implement forecasting processes, and ensure all revenue is collected as per contracts.
• Deliver comprehensive sales management by mapping markets, analysing data gaps with marketing teams, securing agents and pavilions, designing sponsorship inventory, and optimising exhibition layouts.
• Recruit, train, motivate, and develop a high-performing sales team; conduct appraisals; create incentive schemes; provide coaching; and foster interdepartmental collaboration.
• Support the development of aligned marketing strategies for both international and China markets; contribute to branding initiatives; devise opportunistic campaigns; ensure effective registration processes; and drive targeted visitor engagement.

What you bring:

To excel as Event Director – China (4-5 Month Contract), your background should reflect substantial experience directing high-profile events within Asia’s vibrant exhibitions sector—particularly those involving cross-border collaboration between Singapore-based teams and Chinese stakeholders. Your interpersonal strengths will enable you to nurture trust-based relationships with government officials as well as internal colleagues from various disciplines. You bring not only technical proficiency in budgeting or CRM tools but also emotional intelligence—balancing assertiveness with empathy when guiding your team through challenges or change. Your proven ability to interpret market signals ensures your strategies remain relevant amid shifting industry dynamics. A flexible mindset allows you to adapt quickly during live events while maintaining composure under pressure. Above all else: your passion for delivering memorable experiences shines through every interaction—with clients entrusting their brands’ reputations into your capable hands.

• Demonstrated success managing large-scale international exhibitions or conferences within China over at least 7-10 years.
• Extensive people management experience (minimum 5-7 years), including recruitment, training programmes development, appraisals processes implementation, team motivation strategies design.
• Proven project management skills gained through 3-5 years overseeing complex multi-disciplinary projects from inception to completion.
• Full budget control experience encompassing forecasting processes implementation; revenue/cost monitoring; debt collection; financial reporting.
• Fluency in Business Mandarin/Chinese language skills essential for effective stakeholder engagement within China’s business landscape.
• Expertise in exhibition management—including floorplan optimisation; sponsorship delivery; agent/pavilion acquisition; CRM systems usage (e.g., Salesforce).
• Superior oral/written communication abilities combined with diplomatic professionalism when interacting with diverse audiences at all levels.
• Strong analytical thinking skills enabling you to break down complex concepts into actionable strategies while identifying patterns/trends relevant to event success.
• Excellent organisational skills allowing you to manage multiple priorities simultaneously under tight deadlines without compromising attention to detail.
• Willingness to travel internationally up to eight times per year coupled with flexibility around working hours—especially during onsite event periods.

What sets this company apart:

This organisation stands out as a trusted leader in global exhibitions—renowned for its commitment to excellence across every facet of event delivery. With decades of experience producing world-class conferences throughout Asia-Pacific (and beyond), it offers unparalleled resources: from robust operational support structures through access to influential networks spanning government agencies/industry associations alike. Employees benefit from an inclusive workplace culture where knowledge-sharing is encouraged—and where individual contributions are recognised via tailored development opportunities or flexible working arrangements designed around personal needs. Here you’ll find not just a job—but an inspiring platform for professional growth within one of the most respected names in international events management today.

What's next:

If you are ready to elevate your career by leading one of Asia’s premier exhibitions—and want your expertise valued within an empowering environment—this is your opportunity!

Apply today by clicking on the link below—your next adventure awaits!

Do note that we will only be in touch if your application is shortlisted.
Robert Walters (Singapore) Pte Ltd
ROC No.: 199706961E | EA Licence No.: 03C5451
EA Registration No.:R22104739 Siti Aishah Binte Jamall Abd Nassir