Retail and Consumer Activations Manager

What you'll do:

As Retail and Consumer Activations Manager, you will immerse yourself in the world of luxury retail by orchestrating impactful marketing strategies that captivate consumers at every touchpoint. Your day-to-day will involve collaborating with diverse teams to deliver seamless event activations—from conceptualisation through execution—while ensuring each initiative aligns with broader business objectives. You will nurture relationships with strategic partners to amplify brand presence in Singapore’s vibrant market. By monitoring key metrics and leveraging insights from post-activation analyses, you will continuously refine approaches to optimise consumer engagement. Your expertise in agency management will be crucial as you oversee multiple projects simultaneously while upholding the highest standards of quality. This role offers you the platform to showcase your creativity in designing unique experiences that resonate with discerning audiences while contributing directly to business growth.

• Develop overarching strategies to drive sales growth and enhance brand awareness for flagship retail locations and new product launches within the luxury sector.
• Lead the planning, execution, and post-activation evaluation of integrated marketing campaigns designed to recruit new consumers and maximise return on investment through regular programming and partnership engagements.
• Collaborate closely with cross-functional teams—including digital marketing, boutique management, and global retail—to ensure cohesive brand messaging and synergy across all touchpoints.
• Identify potential partnerships with like-minded brands, venues, and cultural platforms to expand reach and elevate brand desirability through innovative collaborations.
• Oversee the design, production, and quality control of point-of-sale materials (POSMs) in alignment with global or regional standards to create an immersive retail experience.
• Monitor key performance indicators such as sales turnover, conversion rates, traffic metrics, average transaction value, and other non-commercial KPIs to inform monthly scorecards and strategic decisions.
• Manage agencies, production partners, vendors, and collaborators to guarantee flawless execution of events while maintaining strict adherence to brand standards.
• Ensure compliance with internal standard operating procedures (SOPs), legal requirements, data privacy regulations, and risk management protocols for all direct-to-consumer events.
• Drive trade elevation initiatives across key channels by sharing best practices regionally, enhancing visibility, execution standards, and overall consumer experience.
• Track competitor activities to identify market opportunities or threats while proactively recommending effective budget controls for advertising and promotional spend.

What you bring:

To excel as Retail and Consumer Activations Manager, your background should reflect significant experience within luxury retail marketing environments where you have demonstrated your ability to deliver outstanding results through collaborative teamwork. Your interpersonal skills will enable you to build trust-based relationships with colleagues at all levels as well as external partners. A keen eye for detail combined with organisational prowess ensures that complex projects are executed flawlessly from start to finish. Your technical aptitude allows you to present ideas persuasively using both verbal communication skills and visually engaging materials. Adaptability is essential; you thrive when navigating change while remaining focused on shared goals. Above all else, your passion for creating memorable consumer interactions sets you apart—driving not only commercial outcomes but also lasting emotional connections between brands and their audiences.

• Possess at least a degree in Marketing or Business from a recognised institution coupled with substantial hands-on experience in luxury retail or related industries such as beauty or spirits.
• Demonstrate a minimum of nine years’ proven track record in marketing roles where you have successfully managed end-to-end campaigns within premium sectors.
• Exhibit strong agency management skills encompassing event planning, design coordination, project oversight, vendor negotiation, and budget control responsibilities.
• Showcase deep understanding of the shopper journey alongside expertise in crafting compelling consumer experiences that drive loyalty and conversion.
• Display advanced presentation abilities supported by proficiency in PowerPoint as well as creative tools like Photoshop or Illustrator for visual storytelling.
• Be highly organised with meticulous attention to detail; adept at managing multiple priorities without compromising on quality or deadlines.
• Excel as a dependable team player who collaborates effectively with stakeholders across functions while nurturing positive working relationships internally and externally.
• Embrace a self-learning mindset paired with an enthusiastic attitude towards continuous improvement within fast-evolving environments.

What sets this company apart:

This organisation stands out for its unwavering dedication to employee wellbeing and professional advancement. As part of a globally respected group known for its heritage in charitable giving and community involvement, you will find yourself surrounded by colleagues who share a genuine commitment to making a positive difference—both inside the workplace and beyond. The company’s inclusive policies ensure equal opportunities regardless of background or identity; everyone is encouraged to contribute ideas openly within an environment built on mutual respect. With over 60% of employees based outside its country of origin, this truly international business values diversity as a source of strength. Comprehensive training programmes are available at every level so that you can continue developing new skills throughout your career journey. Whether it’s through structured learning modules or informal knowledge exchanges among peers worldwide, support is always close at hand—empowering you to achieve your full potential while enjoying meaningful work-life balance.

What's next:

If you are ready to take your expertise in luxury retail marketing to new heights within an inspiring global environment, this is your moment—seize the opportunity today!

Apply today by clicking on the link provided; we look forward to discovering how your talents can help shape unforgettable consumer experiences.