Regional Digital Marketing Manager

A leading global brand is seeking a Singapore based Regional Digital Marketing Manager to drive data-led digital marketing, content, e-commerce, and performance campaigns across Southeast Asia, India, China, and North Asia. This role offers the unique opportunity to shape regional digital activation plans that align with commercial priorities and brand objectives, leveraging your expertise in digital strategy and multicultural market insights. You will collaborate closely with trade marketing teams, territory managers, agencies, importers/distributors, and platform partners to enhance consumer engagement, online visibility, conversion rates, and marketing ROI. The organisation values respect, integrity, authenticity, and proactive contribution—ensuring you are part of a supportive network where your ideas are valued and your growth is encouraged. Flexible working arrangements and ongoing training opportunities are available to help you thrive in this international environment.

What you'll do:

As the Regional Digital Marketing Manager – Emerging Markets you will be at the forefront of shaping the organisation’s presence across Southeast Asia, India, China & North Asia. Your day-to-day responsibilities will involve building robust digital activation calendars that reflect both annual trends and seasonal opportunities. You will craft regional playbooks that empower local teams to execute campaigns effectively while maintaining brand consistency. By developing engaging content pillars and collaborating with influencers/KOLs you will ensure the brand resonates authentically within each market. Your expertise in localising assets will be crucial for adapting messaging to diverse audiences. You will manage paid media campaigns from briefing through optimisation—always striving for improved reach and conversion. Budget management will be central as you oversee creative testing processes to maximise ROI. Enhancing product pages on retailer platforms will be a key focus alongside coordinating e-commerce activations with internal stakeholders. Agency management will require clear communication of expectations while upholding high standards of quality. Brand stewardship is paramount; you’ll govern asset usage meticulously while escalating any compliance issues promptly. Success in this role means driving measurable outcomes through collaborative teamwork—connecting internal departments with external partners to deliver shared results.

• Build annual and seasonal digital activation calendars tailored to each market’s needs while aligning with brand priorities and commercial objectives alongside agency partners.
• Create regional digital playbooks, campaign frameworks, and adaptable content toolkits for local execution across diverse platforms in SEA, India, China, and North Asia.
• Develop compelling content pillars, campaign concepts, social calendars, storytelling briefs, and asset guidelines for key digital platforms including influencers/KOLs.
• Localise assets and messaging for market relevance by considering audience behaviour, cultural nuances, and platform best practices while leveraging regional synergies.
• Plan, brief, launch, and optimise paid social media campaigns as well as search/display/video advertising through agencies or platform partners to improve reach and conversion.
• Manage budgets effectively by overseeing targeting strategies, creative testing processes, optimisation routines, and performance analysis to maximise engagement and ROAS.
• Enhance product page content by improving digital shelf assets, marketplace/retailer content quality, online promotion support mechanisms, searchability features, and conversion cues.
• Coordinate digital elements of retailer/importer/e-commerce campaigns with trade marketing managers and territory managers for seamless execution.
• Oversee agency relationships by providing clear briefs, timelines, budgets, quality checks, and performance reviews while ensuring campaign excellence.
• Maintain consistent brand messaging across all digital touchpoints by governing asset use rights/naming/version control/local adaptation; escalate compliance concerns early.

What you bring:

Your proven experience as a Regional Digital Marketing Manager – Emerging Markets will showcase your deep understanding of multicultural environments spanning Southeast Asia/India/China/North Asia. You bring a solid foundation in marketing principles backed by at least five years’ hands-on experience within relevant industries such as FMCG or fresh produce. Your ability to manage paid media budgets efficiently ensures optimal allocation of resources while delivering high-impact campaigns through agency partnerships. Familiarity with regional platforms—from WeChat/Douyin/Tmall/JD in Greater China to TikTok/Facebook/Instagram in SEA & India—enables you to navigate complex ecosystems seamlessly. Proficiency in analytics tools empowers you to monitor performance rigorously while extracting actionable insights for continuous improvement. Your creative flair shines through when localising assets using design software like Canva or Adobe Illustrator—ensuring every piece resonates authentically within its target market. Content judgement is one of your strengths; you know how to brief/review/adapt materials so they connect meaningfully with diverse audiences. Behaviourally you excel at building cooperative relationships—working together towards shared goals—and communicating clearly across teams. Your analytical mindset helps tackle challenges methodically while your commitment drives positive outcomes even amidst shifting business needs.

• Bachelor’s degree in marketing/digital marketing/business/communications or related discipline is required for this position.
• At least five years’ experience in digital/social media/e-commerce marketing preferably within FMCG/fresh produce/food industry sectors is essential.
• Proven track record working across Southeast Asia/India/Greater China/North Asia markets demonstrating multicultural understanding is highly valued.
• Hands-on experience managing paid media budgets as well as agency-led digital campaigns is necessary for success in this role.
• Working knowledge of Greater China’s digital ecosystem (WeChat/RED/Douyin/Tmall/JD) plus familiarity with SE Asia/India platform landscape is advantageous.
• Expertise using digital marketing analytics tools such as Meta Ads Manager/TikTok Ads/Google Analytics/social listening/reporting tools is expected.
• Understanding of design tools like Canva/Adobe Illustrator or similar platforms is considered a plus for creative asset localisation.
• Strong content judgement demonstrated by ability to brief/review/localise creative assets across multiple markets/platforms is important.
• Behavioural competencies include influencing others positively; balancing commercial acumen with consumer judgement; prioritising tasks efficiently; analytical thinking; problem-solving; clear communication; relationship building; self-management; work ethic.

What sets this company apart:

This organisation stands out for its unwavering commitment to respect, integrity and authenticity—values that permeate every aspect of its culture. Employees are encouraged to proactively contribute ideas that shape the future direction of the business while representing the interests of the broader industry community. The company fosters an inclusive environment where collaboration thrives among cross-functional teams spanning global markets. Flexible working opportunities allow you to balance personal commitments with professional ambitions while ongoing training ensures continual growth in your career journey. Supportive leadership provides guidance without stifling creativity—empowering you to make meaningful impact both locally and regionally. The organisation’s dedication to knowledge sharing means you’re always learning from peers who bring diverse perspectives from around the world. With generous investment in employee development—including access to cutting-edge tools/resources—you’ll find yourself surrounded by dependable colleagues who value teamwork above all else.

What's next:

If you are ready to take your digital marketing expertise into new territories across emerging markets then this is your chance!

Apply today by clicking on the link provided—join a collaborative team dedicated to making a difference.

Do note that we will only be in touch if your application is shortlisted.
Robert Walters (Singapore) Pte Ltd
ROC No.: 199706961E | EA Licence No.: 03C5451
EA Registration No.: R1441522 Allie Teh