SEO & GEO Lead

A leading digital marketing agency in Singapore is seeking an experienced SEO and Generative Engine Optimisation (GEO) Lead to drive the evolution of their search practice. This strategic role offers you the opportunity to shape the future of search as it expands into AI-powered discovery, generative search, and emerging platforms

What you'll do:

• Lead the development and execution of comprehensive SEO strategies designed to improve organic visibility, qualified traffic acquisition, lead generation, and conversion rates for clients across various sectors.
• Oversee technical SEO aspects including on-page optimisation, keyword strategy formulation, internal linking structures, authority building techniques, site architecture recommendations, URL management, redirects implementation, canonicalisation processes, crawlability enhancements, indexation improvements, sitemaps creation, structured data deployment, and schema markup.
• Guide complex technical SEO projects such as website migrations, JavaScript SEO troubleshooting, Core Web Vitals optimisation efforts, page speed improvements, and advanced schema integration.
• Conduct thorough keyword research and competitor analysis to identify growth opportunities based on search intent and topical relevance.
• Develop content strategies aligned with search demand trends and competitive insights while reviewing backlink profiles to inform off-page optimisation approaches.
• Monitor algorithm updates and changes in search behaviour across traditional engines and AI-powered platforms; translate these developments into actionable strategies that keep clients ahead of the curve.
• Lead the design and execution of GEO strategies aimed at enhancing visibility, recommendations, authority scores, and citation frequency across emerging AI-driven search platforms.
• Perform AI visibility audits including prompt research analysis, citation-gap identification, source evaluation, competitor benchmarking on platforms such as ChatGPT, Google AI Search Experiences, Gemini, Perplexity and others.
• Create measurement frameworks for GEO performance covering AI visibility metrics, citations tracking, recommendations monitoring and competitive positioning analysis.
• Continuously test new GEO methodologies as AI search evolves; refine processes to ensure optimal outcomes for clients.
• Mentor SEO/GEO specialists by providing strategic guidance on complex campaigns; conduct training sessions on industry developments; develop scalable SOPs; support onboarding; foster professional development within the team.
• Collaborate closely with Account Managers to understand client objectives; act as subject matter expert during campaign reviews; participate in client meetings; diagnose underperforming campaigns; establish meaningful KPIs; translate technical findings into clear business recommendations.
• Support pre-sales pitches by conducting prospect website analyses; develop campaign strategies for proposals; communicate methodologies clearly to prospects; contribute to case studies and pitch materials; identify opportunities for service expansion among existing clients.
• Drive service innovation by improving methodologies; evaluate new tools for analytics or automation; conduct experiments to discover optimisation opportunities; stay updated on industry best practices; translate new developments into practical strategies.

What you bring:

• Extensive experience developing and leading SEO strategies across multiple clients and industries with proven results in organic growth metrics.
• Deep technical knowledge encompassing crawlability enhancements indexation improvements site architecture design redirects management JavaScript SEO schema markup Core Web Vitals optimisation website migrations structured data deployment sitemaps creation internal linking authority building keyword research competitor analysis topic selection content strategy formulation backlink profile review off-page optimisation algorithm update monitoring SERP analysis search behaviour translation.
• Hands-on expertise or strong interest in Generative Engine Optimisation (GEO) Artificial Intelligence Search Optimisation (AEO) prompt research citation/source analysis competitor AI visibility benchmarking AI-oriented content optimisation conversational prompt identification entity mapping topical authority machine-readable content development FAQ structuring direct answer creation schema integration third-party source presence enhancement brand visibility monitoring across platforms like ChatGPT Google Gemini Perplexity etc.
• Proficiency in analytics tools such as GA4 Google Search Console Screaming Frog SEMrush Ahrefs LLM monitoring software relevant AI visibility trackers data analysis platforms KPI establishment performance diagnosis reporting framework creation insight extraction opportunity identification risk assessment business recommendation translation campaign recovery strategy development efficiency improvement scalability enhancement technology adoption process refinement experimentation methodology testing industry best practice assimilation documentation SOP creation template design workflow improvement quality standard maintenance training session delivery knowledge gap identification onboarding support professional development facilitation team mentorship delegation accountability ownership communication stakeholder management presentation skillset proposal support pitch material contribution case study development service package introduction commercial thinking business growth opportunity identification strategic mindset adaptability curiosity proactivity analytical approach empathy collaborative spirit inclusive attitude commitment loyalty dependability modesty honesty sensitivity warmth understanding nurturing nature supportive leadership communal engagement inter-personal relationship building trustworthiness flexibility generosity enthusiasm knowledge sharing inclusive environment fostering under-represented talent encouragement child-friendly policies polite interaction pleasant workplace quiet productivity gentle guidance tender coaching responsive feedback considerate communication emotional intelligence kinship teamwork sharin-
• Bachelor’s degree in Marketing Business Communications or related field preferred.

What's next:

If you are ready to take your search marketing career to new heights by leading both established SEO practices and pioneering GEO/AI Search initiatives apply now!

Do note that we will only be in touch if your application is shortlisted. Robert Walters (Singapore) Pte Ltd ROC No.: 199706961E | EA Licence No.: 03C5451 EA Registration No.: R26162578 Heidi Chew