Digital & eCommerce D2C Specialist APAC

Digital and eCommerce D2C Specialist Salary: S$5,000 - S$5,500 Base Salary per month Location: Singapore Keywords: D2C strategies, eCommerce growth, digital marketing, data analysis, APAC region, customer journey, omnichannel opportunities, UX-UI optimisation, cross-functional collaboration, performance metrics

This is an exceptional opportunity for you to join a globally recognised lifestyle technology leader as a Digital and eCommerce Direct to Consumer Specialist, based in Singapore. As part of a multi-disciplinary team, you will play a pivotal role in shaping the digital landscape across Asia Pacific, connecting consumers with premium audio experiences through innovative technology. This position offers the chance to work with high-end brands renowned for their quality and innovation, while driving forward-thinking D2C strategies that directly impact business growth.

You will enjoy a flexible work environment, access to exclusive employee discounts on world-class products, and extensive training opportunities designed to support your professional development. The organisation is committed to fostering an inclusive and diverse workplace where your contributions are valued and your career aspirations are supported. If you are passionate about digital transformation, eager to collaborate with talented colleagues across the region, and ready to make a tangible difference in the world of eCommerce, this role provides the perfect platform for your ambitions.

• Join a global team at the forefront of digital innovation in consumer electronics, working collaboratively to deliver superior online experiences and drive direct-to-consumer growth across Asia Pacific.
• Benefit from a flexible working environment, generous employee discounts on premium products, comprehensive training programmes through an internal university, and a culture that celebrates achievement and personal development.
• Play a key role in developing and executing data-driven D2C strategies, leveraging cutting-edge tools and collaborating with cross-functional teams to optimise customer journeys and maximise commercial performance.

What you'll do:

As a Digital and eCommerce Direct to Consumer Specialist based in Singapore, you will be instrumental in shaping the future of digital commerce across Asia Pacific. Your day-to-day responsibilities will revolve around crafting impactful D2C strategies that not only drive online sales but also foster deeper connections between consumers and premium audio brands. You will be entrusted with optimising every aspect of the customer journey—leveraging advanced CRM systems, marketing automation tools, loyalty programmes, and personalisation tactics—to create memorable experiences that encourage repeat engagement. By identifying B2B opportunities within various channels and collaborating closely with both internal stakeholders and external partners such as distributors or local market leads, you will help unlock new avenues for revenue growth.

Your expertise in data analysis will enable you to monitor sales performance, traffic patterns, competitor activities, and industry developments so you can proactively recommend improvements or capitalise on emerging trends. Through close collaboration with global teams on site optimisation projects as well as hands-on involvement in UX-UI enhancements using state-of-the-art tools, you will ensure that all digital touchpoints are intuitive and conversion-focused. Additionally, your ability to develop integrated media plans—spanning both paid advertising platforms like social media giants as well as organic channels—will be crucial in promoting new product launches while maintaining strong ROAS. Regularly generating detailed reports on campaign effectiveness will allow you to communicate successes clearly with stakeholders at all levels. Ultimately, your efforts will contribute significantly towards building an agile digital ecosystem that supports sustainable business growth throughout the region.

• Develop and implement comprehensive end-to-end direct-to-consumer (D2C) strategies aimed at increasing online sales, acquiring new customers, and strengthening brand presence throughout the Asia Pacific region.
• Optimise every stage of the consumer journey by utilising CRM systems, marketing automation tools, loyalty programmes, and personalisation initiatives to enhance customer lifetime value and drive incremental revenue through targeted campaigns.
• Identify B2B opportunities within various channels to generate additional revenue streams for D2C operations while balancing relationships between offline retail partners and eCommerce platforms.
• Maximise commercial performance of company websites by adopting a data-driven approach to identify emerging trends, spot new opportunities, and ensure optimal product assortment and pricing strategies.
• Lead the planning and execution of APAC-wide promotional activities such as Gift with Purchase (GWP) campaigns and exclusive merchandise rollouts in collaboration with local market leads and distributors.
• Collaborate closely with global teams to define requirements for on-site optimisation on Salesforce Commerce Cloud-enabled D2C sites as well as other eCommerce platforms supporting regional distributors.
• Utilise UX-UI tools to analyse user behaviour on digital platforms, identifying pain points in navigation or interface design to ensure seamless user experiences that result in high conversion rates.
• Conduct A/B testing on website elements, marketing messages, and user experiences; leverage insights from these tests alongside broader data analysis to inform decision-making processes.
• Build robust e-commerce calendars, assortments, and strategic plans together with business development managers and country-specific teams or distributors for both direct and indirect eCommerce channels.
• Develop integrated digital media plans using paid channels (such as Facebook, Instagram, TikTok, Google) alongside non-paid channels (including email marketing), manage agency relationships for post-campaign analysis, track return on ad spend (ROAS), promote new product launches, attract new customers, retain existing ones, and provide comprehensive reporting for all D2C environments.

What you bring:

To excel as a Digital and eCommerce Direct to Consumer Specialist in this organisation’s Singapore office, you should bring proven experience navigating complex digital landscapes while demonstrating deep technical acumen across multiple eCommerce platforms. Your academic background should include formal qualifications relevant to digital marketing or commerce disciplines. Practical experience implementing successful D2C initiatives—especially those tailored for APAC audiences—will set you apart. You should possess strong analytical skills enabling you to interpret large volumes of data quickly so that informed decisions can be made efficiently. Familiarity with UX-UI principles will allow you to advocate effectively for user-centric improvements across all digital touchpoints. Experience gained within consumer electronics or retail industries would provide valuable context when engaging with cross-functional teams or external partners; however candidates from other sectors who demonstrate adaptability are also encouraged to apply. Your up-to-date knowledge regarding current industry trends ensures that your recommendations remain relevant amidst rapid technological change. In addition to technical competencies around analytics & performance marketing tools (both paid & organic), your interpersonal skills must support effective collaboration within culturally-diverse teams spread across multiple geographies. The ability to communicate findings persuasively—whether presenting campaign results internally or negotiating priorities externally—will further enhance your impact within this dynamic environment.

• Bachelor’s degree in Digital Marketing, eCommerce or a related field is required for this position.
• A minimum of two years’ experience driving direct-to-consumer growth within digital commerce environments is essential.
• Demonstrated proficiency with leading eCommerce platforms such as Shopify, Magento, WooCommerce or Salesforce Commerce Cloud is necessary for success in this role.
• Experience utilising UX-UI methodologies or tools to improve customer journeys is highly desirable.
• Background in consumer electronics or general retail sectors would be advantageous but not mandatory.
• Comprehensive knowledge of digital marketing best practices within dotcom environments coupled with an understanding of evolving consumer behaviours is expected.
• Up-to-date awareness of industry trends along with familiarity regarding emerging D2C technologies is important for ongoing strategy development.
• Analytical mindset capable of interpreting complex datasets; proven ability to derive actionable insights from data analysis is critical.
• Track record of successfully developing & executing D2C strategies that deliver measurable business results—particularly within APAC markets—is highly valued.
• Proficiency using analytics platforms combined with expertise in both performance marketing & non-paid digital strategies is required.

What sets this company apart:

This organisation stands out by offering an inclusive culture where diversity is celebrated and professional growth is actively encouraged through continuous learning opportunities such as access to its own internal university. Employees benefit from a flexible work environment designed around individual needs rather than rigid schedules—enabling better work-life balance without compromising productivity or ambition. Generous employee discounts provide access to some of the world’s most respected audio products at preferential rates while regular recognition programmes ensure outstanding contributions never go unnoticed. The company’s commitment extends beyond just business results: it fosters genuine connections among colleagues through collaborative projects spanning multiple countries & disciplines—all united by shared values centred around respect & mutual support. Whether you’re looking for structured career progression pathways or simply want space where your ideas can flourish alongside likeminded professionals passionate about technology & innovation—this employer provides everything needed for long-term satisfaction & success.

What's next:

If you are excited by the prospect of shaping the future of digital commerce across Asia Pacific while enjoying unparalleled support for your professional development—this could be your next great career move!

Apply today by clicking on the link provided below; take the first step towards joining an inspiring team dedicated to redefining what’s possible within the world of digital commerce.

Do note that we will only be in touch if your application is shortlisted.
Robert Walters (Singapore) Pte Ltd
ROC No.: 199706961E | EA Licence No.: 03C5451
EA Registration No.:R22104739 Siti Aishah Binte Jamall Abd Nassir