Trade & Digital Marketing Manager (3 months contract)

A leading organisation is seeking a Trade and Digital Marketing Manager to drive brand growth and market impact across key Asian markets. This 3 months contract role offers you the opportunity to shape regional marketing strategies, execute impactful trade promotions, and lead digital campaigns that reach both retail and e-commerce audiences. You will have the chance to influence regional marketing strategies across Asia, ensuring brand consistency and optimising campaign performance.

What you'll do:

As Trade and Digital Marketing Manager, you will play a pivotal role in driving brand visibility across Asia by executing strategic trade promotions, engaging in-store activations, and innovative digital campaigns.

• Plan, support, and execute high-impact trade promotions, in-store activations, and digital campaigns for both retail and e-commerce channels through agency partners.
• Analyse trade, sales, and campaign data to extract actionable insights that optimise future marketing investments across multiple Asian markets.
• Manage relationships with regional agencies, PR firms, and channel partners to co-develop creative trade and brand campaigns including below-the-line, social media, on-ground events, and digital initiatives.
• Coordinate regional activities by assimilating plans and serving as the touch point for knowledge transfer and sharing across teams.
• Track category dynamics, consumer behaviour trends, and competitor activity to identify white-space growth opportunities for the brand.
• Ensure consistent brand messaging and asset alignment across all consumer touchpoints to maintain strong brand stewardship.
• Monitor marketing spend and campaign KPIs closely to maximise ROI and efficiency in all promotional activities.
• Coordinate sourcing of B2B & B2C premiums across the region and supplier network as an essential part of marketing plans.
• Apply organisational processes and policies effectively while proactively contributing to all areas of the business.
• Represent the interests of the fresh produce industry with integrity in every aspect of your work.

What you bring:

The ideal candidate for Trade and Digital Marketing Manager brings extensive experience in trade promotions and digital campaigns within fast-moving consumer goods or fresh produce industries.

• Bachelor’s degree in marketing, business or related field is required for this position.
• At least five years’ experience in trade and digital marketing within FMCG or fresh produce sectors is highly desirable.
• Proven track record working across regional Southeast Asian countries with an understanding of local market nuances.
• Experience thriving in high-growth environments where adaptability is essential.
• Proficiency in Mandarin coupled with deep knowledge of Greater China consumer behaviour and retail dynamics is preferred due to the geographical remit of this opportunity.
• Exceptional communication skills enabling clear expression in both oral and written formats for diverse audiences.
• Ability to develop win-win relationships through cooperative partnerships with internal teams as well as external agencies.
• Strong influencing skills allowing you to gain support for ideas, proposals, projects or solutions from stakeholders.
• Analytical mindset capable of systematically gathering data to identify key issues and develop workable solutions.
• Self-management skills demonstrated by reflecting on past experiences to continually improve performance.

What sets this company apart:

This organisation stands out as a leader within the fresh produce sector by championing respect, integrity, authenticity, and inclusivity throughout its operations. Employees are encouraged to share their knowledge freely within a supportive network that values collaboration over competition. Flexible working arrangements allow you to balance personal commitments while pursuing professional growth through ongoing training opportunities. The company’s commitment extends beyond commercial success; it actively represents industry interests at every level—ensuring that your contributions have lasting impact not only internally but also within broader communities. Working here means joining a team where your input is valued as part of a collective effort towards sustainable growth leadership.

What's next:

If you are ready to make a meaningful impact on regional marketing strategies within an inclusive team environment—this is your moment! Apply today by clicking on the link provided.

Do note that we will only be in touch if your application is shortlisted.
Robert Walters (Singapore) Pte Ltd
ROC No.: 199706961E | EA Licence No.: 03C5451
EA Registration No.: R23112536 Eleanor Tan