Digital and CRM Specialist

A leading luxury automotive brand is seeking a Digital and CRM Specialist in Singapore to champion all aspects of digital marketing and CRM across the region. This role offers you the opportunity to shape the digital presence and customer journey for an iconic brand, ensuring alignment with global standards while adapting strategies to local cultural nuances. You will be at the heart of driving positive customer experiences, leveraging advanced data analytics, and supporting sales and marketing teams with actionable insights.

What you'll do:

As a Digital and CRM Specialist, you will immerse yourself in every aspect of digital marketing and CRM for the Asia Pacific region. Your day-to-day responsibilities will involve collaborating closely with sales, marketing, communications managers, and retailer networks to deliver seamless customer journeys that reflect both global standards and local cultural relevance. You will use advanced analytics to interpret data patterns from multiple sources—maximising information within the CRM system—to inform business planning, process improvements, and solution assessments. By developing innovative digital experiences linked to global platforms, you will enhance engagement across all touchpoints. Your expertise will be instrumental in steering teams towards achieving KPIs through insightful dashboard analysis while also providing hands-on support via training sessions. Ultimately, your efforts will contribute directly to improved customer satisfaction results, increased retention rates, and sustained business growth.

• Develop and execute comprehensive CRM strategies, managing the in-house Salesforce-based system to ensure continuous improvement and optimal performance.
• Support sales and marketing teams as well as retailer networks by providing data analytics and segmentation insights that enhance customer experiences and drive business growth.
• Interpret CRM dashboard metrics and scorecards, guiding teams through data-driven decisions that align with key performance indicators.
• Deliver training and coaching on CRM tools at retailer level, fostering excellence in customer relationship management throughout the network.
• Design and implement customer experience strategies tailored to Asia Pacific audiences, mapping pre- and post-handover journeys unique to the brand.
• Create new digital experiences that connect local channels with global platforms such as eDMs and chat functions, enhancing customer engagement.
• Collaborate with Brand Communications Managers to build effective communication plans surrounding customer journeys and prospecting activities.
• Support marketing campaign creation by understanding stakeholder needs, contributing insights that improve campaign effectiveness.
• Plan and manage regional digital marketing initiatives based on global strategy, overseeing paid media content, social media activity, and website management.
• Analyse (U)HNWI audience data to identify untapped target groups for new car sales, certified vehicles, and aftersales opportunities.

What you bring:

Your background as a Digital and CRM Specialist will demonstrate a blend of technical proficiency in CRM systems—particularly Salesforce—and practical experience within luxury or automotive sectors. You bring an empathetic approach to understanding diverse cultures across Asia Pacific, ensuring strategies resonate locally while aligning globally. Your analytical mindset enables you to extract actionable insights from complex datasets, supporting business planning and process improvements. You excel at nurturing relationships within teams through clear communication, collaborative problem-solving, and shared goals. Your commitment to ongoing professional development is evident through your enthusiasm for training opportunities offered by the organisation. With your passion for creating exceptional customer journeys backed by robust data analysis skills, you are poised to make a significant impact on both client satisfaction levels and overall business success.

• Degree in Business Administration or Marketing or equivalent qualification is required for this role.
• Minimum of two years’ experience in Marketing & Communications with proven exposure to digital marketing within the automotive or luxury industry.
• Established understanding of Salesforce systems with practical experience managing CRM processes.
• Demonstrated ability to influence others using data-driven insights in collaborative environments.
• Deep appreciation for cultural diversity within the Asia Pacific region coupled with sensitivity towards local market nuances.
• Strong analytical skills enabling identification of data patterns from primary and secondary sources for business decision making.
• Experience designing customer-centric digital experiences that link local channels with global platforms such as eDMs or chat functions.
• Ability to support sales funnels from awareness through engagement to conversion using digital marketing tactics.
• Excellent interpersonal skills allowing effective collaboration with cross-functional teams including communications managers and retailer networks.
• Keen interest in continuous learning supported by participation in training opportunities provided by the organisation.

What sets this company apart:

The organisation stands out as a leader in the luxury automotive sector by prioritising inclusivity, collaboration, and professional development among its employees. With a strong commitment to flexible working arrangements tailored for diverse regional needs across Asia Pacific, it fosters an environment where knowledge sharing is encouraged through regular training sessions. Employees benefit from supportive leadership that values dependability as well as enthusiasm for innovation without compromising on quality or attention to detail. The company’s dedication to creating extraordinary customer experiences extends internally—ensuring staff feel valued as part of a communal network striving together towards shared success. This focus on nurturing talent makes it an ideal workplace for those seeking both personal growth opportunities and meaningful contributions within a prestigious brand context.

What's next:

If you are ready to shape the future of digital marketing and CRM for an iconic luxury brand in Asia Pacific while enjoying flexible working opportunities within a supportive team environment—apply now!

Do note that we will only be in touch if your application is shortlisted.
Robert Walters (Singapore) Pte Ltd
ROC No.: 199706961E | EA Licence No.: 03C5451
EA Registration No.: R1441522 Allie Teh