Marketing and Communications Manager

A leading international school in Singapore is seeking a Marketing and Communications Manager to join their vibrant community. This role offers you the opportunity to shape and drive marketing and communication strategies that build brand awareness, enhance organisational positioning, and promote educational excellence.

What you'll do:

• Contribute actively to the overall marketing and communications strategies as well as business plans while ensuring compliance with relevant regulatory requirements such as EduTrust.
• Oversee and guide both the marketing and communications teams on all matters related to campaigns, content creation, event management, and brand positioning.
• Manage the marketing budget meticulously by tracking expenditure, evaluating return on investment, and ensuring projects are delivered within financial parameters.
• Develop and manage end-to-end processes for marketing campaigns as well as major events across multiple channels including digital platforms, print media, and community outreach.
• Create and manage release dates for recurring publications while maintaining an annual content planner that aligns with organisational goals.
• Manage all internal newsletters, advisories, communications projects by ensuring content is consistently on-brand, publication-ready, and meets strict deadlines.
• Prepare routine reporting on marketing metrics including goals achieved, demand for services offered by the school, competitor market analysis, channel performance reviews along with recommendations for improvement or new frameworks.
• Manage relationships with external marketing agencies by monitoring service levels and quality of deliverables to ensure alignment with organisational standards.
• Conduct surveys among stakeholders; prepare comprehensive analysis reports with actionable recommendations based on feedback received.
• Create and distribute press releases when necessary to highlight key achievements or milestones; develop referral programmes through partner sites or lists; oversee production of all marketing videos; manage CRM system components related to marketing; develop alumni relations communications programme to celebrate achievements of former students.

What you bring:

• Bachelor’s Degree in Communications, Marketing or equivalent qualification is required for this position.
• A minimum of seven years’ experience as a communications and marketing professional demonstrates your dependability in handling complex projects.
• Proven experience with content creation including SEO optimisation as well as digital and paid media campaigns shows your knowledgeability in modern marketing techniques.
• Demonstrated ability in developing comprehensive campaigns alongside strategic plans highlights your commitment to achieving organisational objectives.
• Exceptional communication skills coupled with creative writing abilities are essential for producing compelling written English content that resonates with diverse audiences.
• Experience creating targeted content that generates measurable ROI reflects your understanding of effective messaging strategies.
• Excellent interpersonal skills enable you to collaborate successfully within teams while presenting ideas clearly during meetings or workshops.
• Outstanding organisational skills allow you to meet deadlines reliably even when working independently or under minimal supervision.
• Ability to quickly adapt to change ensures you remain flexible when responding to evolving priorities or unexpected challenges within the workplace.
• Experience in the international school sector—whether as a parent, educator or communications professional—is beneficial but not mandatory.

What's next:

If you are enthusiastic about shaping impactful marketing strategies within an educational setting—and want to be part of a supportive team—this is your opportunity!

Do note that we will only be in touch if your application is shortlisted. Robert Walters (Singapore) Pte Ltd ROC No.: 199706961E | EA Licence No.: 03C5451 EA Registration No.: R26162578 Heidi Chew