Marketing & PR Manager

A prestigious luxury automotive brand is seeking a Marketing and Public Relations Manager to oversee Southeast Asia and Taiwan. This is an exceptional opportunity for you to play a pivotal role in shaping the brand’s presence across multiple markets, collaborating closely with dealer networks, and ensuring that every marketing and PR initiative reflects the highest standards of excellence. You will be empowered to drive retail marketing plans, manage CRM and sales funnel activities, and lead strategic communications efforts, all while acting as a guardian of the brand’s identity. The organisation offers a supportive environment where your expertise will be valued, and you’ll have access to flexible working opportunities, ongoing training, and the chance to work alongside knowledgeable professionals who are committed to growth leadership. If you thrive in a networked setting where teamwork, dependability, and inclusive practices are celebrated, this role promises both challenge and reward.

What you'll do:

As Marketing and Public Relations Manager, you will orchestrate a wide range of initiatives designed to elevate the brand’s profile across Southeast Asia and Taiwan. Your day-to-day responsibilities will involve close collaboration with dealers to plan impactful retail marketing campaigns using established tools. You’ll analyse results against sales targets while maintaining consistent communication with both Sales and Aftersales teams. By aligning central campaigns with local strategies, you’ll empower dealers to develop robust digital media approaches. Regular reviews of marketing plans will ensure optimal resource allocation—including APAC fleet usage—while your stewardship of support funds guarantees maximum engagement. Acting as a brand guardian means upholding strict compliance standards among agencies/vendors. You’ll also manage the regional call centre, support audits in partnership with headquarters, collaborate on lifestyle-driven events for enhanced customer engagement, coordinate CRM/digital activities at all levels, supervise system implementations for seamless data collection/reporting processes, train dealers on new projects like owner clubs, define strategic PR plans approved by senior management, oversee communications budgets/content calendars/social media monitoring/media relations/crisis management/media briefing compilation—and always keep abreast of competitor activity. Success in this role requires an ability to connect teams across borders through dependable communication channels while nurturing an inclusive environment that values knowledge sharing.

• Support the planning and execution of each dealer’s retail marketing plan by utilising standard tools to ensure retail targets are met through appropriate activity.
• Ensure dealer marketing activity is planned, delivered, and effectively analysed in line with prospects, sales targets, and variable margin policy while maintaining open communication with dealers and internal teams on a daily or weekly basis.
• Align central and regional campaign objectives within dealer marketing plans by enabling the network to develop cohesive digital, media, and marketing strategies.
• Conduct regular reviews, reporting, planning sessions, and measurement of dealer marketing plans to maximise use of resources such as the APAC fleet during assigned periods.
• Allocate dealer support funds strategically to ensure best value for money while maximising engagement across the network.
• Act as a brand guardian by communicating guidelines clearly to dealers so they remain compliant at all times; ensure agencies/vendors adhere to event formats and policies.
• Manage the call centre for Southeast Asia and India located in the region while supporting dealer marketing spend assessment in collaboration with headquarters.
• Collaborate with brand extension partners where possible for cost-savings, lifestyle elements integration, and increased customer engagement at events; share best practices with dealers regularly.
• Coordinate CRM & digital activities at both regional and dealer levels; supervise implementation of new systems (CRM/reporting) ensuring alignment with headquarters requirements.
• Define & deploy strategic PR plans for India & dealers; manage communications budgets; monitor social media accounts for compliance; organise PR activities/programmes; compile media briefing books; build media/celebrity/influencer relations; handle crisis management promptly.

What you bring:

The ideal candidate for Marketing and Public Relations Manager brings extensive experience from luxury or premium sectors where multi-market coordination was key. Your proven track record includes developing retail marketing strategies that align central campaigns with local needs while leveraging digital tools like CRM systems. You possess strong interpersonal abilities that enable you to build trust-based relationships across diverse teams—from dealers to Sales/Aftersales colleagues—ensuring everyone feels supported throughout each initiative. Organisational prowess allows you to conduct thorough reviews/planning/reporting sessions efficiently while allocating resources judiciously. As a brand guardian who communicates guidelines clearly without ambiguity or jargon, you maintain high standards among agencies/vendors/dealers alike. Experience managing call centres/audit processes demonstrates your dependability when overseeing customer-facing operations regionally. Your collaborative approach shines when coordinating lifestyle-driven events or partnering externally for added value. Advanced press relations skills mean you can define/deploy strategic PR plans confidently—managing budgets/content calendars/social media/media relations/crisis response/media briefings—with sensitivity toward tone-of-voice requirements. Staying informed about competitor activity/luxury news/social & digital trends keeps your strategies relevant while your training experience empowers others through knowledge sharing.

• Proven experience in planning and executing retail marketing strategies within luxury or premium sectors across multiple markets is essential for success in this role.
• Strong interpersonal skills are required for daily collaboration with dealers as well as Sales/Aftersales teams; your ability to foster cooperative relationships will be highly valued.
• Expertise in digital marketing strategy development—including CRM management—and familiarity with implementing new systems (CRM/reporting) at both regional/dealer levels is crucial.
• Exceptional organisational skills are needed for regular reviews/planning/reporting/measurement of dealer marketing plans along with resource allocation such as APAC fleet usage.
• Ability to act as a brand guardian by understanding guidelines/policies thoroughly; clear communication skills are necessary for ensuring compliance among agencies/vendors/dealers.
• Experience managing call centres or similar customer-facing operations within a regional context is desirable; knowledge of audit processes adds further value.
• Demonstrated capability in coordinating lifestyle-driven events/collaborating with brand extension partners for cost-savings/customer engagement is advantageous.
• Advanced skills in press relations—including defining/deploying strategic PR plans/communications budget management/social media monitoring/media relations/crisis management/media briefing compilation—are required.
• Familiarity with competitor analysis/luxury news/social & digital platform trends ensures you remain informed/up-to-date within the industry landscape.
• Training experience—providing regular support/guidance on new projects/systems/data collection—is beneficial for empowering dealer networks.

What sets this company apart:

This renowned luxury automotive organisation stands out not only for its iconic products but also its commitment to fostering an inclusive workplace culture where collaboration thrives. Employees benefit from flexible working opportunities tailored to individual needs alongside generous training programmes designed to enhance professional growth continuously. The company’s supportive leadership style encourages knowledge sharing across departments—creating a networked environment where every team member feels valued regardless of their location or background. With access to cutting-edge resources/tools plus exposure to high-profile events/brand partnerships throughout Southeast Asia/Taiwan/India regions—you’ll enjoy unparalleled opportunities for personal development within a globally respected organisation that prioritises dependability/inclusivity/teamwork above all else.

What's next:

If you’re ready to make an impact in luxury automotive marketing & PR across Southeast Asia and Taiwan—apply now!

Apply today by clicking on the link provided.

Do note that we will only be in touch if your application is shortlisted.
Robert Walters (Singapore) Pte Ltd
ROC No.: 199706961E | EA Licence No.: 03C5451
EA Registration No.: R1441522 Allie Teh