en
Candidates

Together, we’ll map out career-defining, life-changing pathways to achieve your career ambitions. Browse our range of services, advice, and resources.

Learn more
Services

We understand that no two organisations are the same. Find out more about how we've customised our recruitment offerings to help clients across South East Asia meet their needs

Read more
About Robert Walters Singapore

Since our establishment in 1998, our belief remains the same: Building strong relationships with people is vital in a successful partnership.

Learn more

Work for us

Our people are the difference. Hear stories from our people to learn more about a career at Robert Walters Singapore.

Learn more

Hiring in Sales and Marketing (Contract): Guide and Trends in 2024

The market correction that hit the tech industry in 2023 led to weaker demand for marketing roles in tech, with a dip in hiring for marketing project manager roles.

Nevertheless, digital marketing, social media marketing, e-commerce and communication roles remain highly sought after across most industries, discloses Aishah Jamall, Consultant at Robert Walters Singapore.

Read on to find out more about Aishah’s expectations of the labour market and hiring trends for Singapore’s Sales & Marketing professionals in 2024, with an emphasis on contract positions.

Boomerang employees and contracting on the rise

Already, companies have placed more attention on the importance of diversity, equity and inclusion initiatives. This is a trend that Aishah believes is here to stay in 2024.

In some ways, employers will have the upper hand in the job market in the coming year. Aishah anticipates that companies will maintain an open outlook towards filling their open positions through contracts. Furthermore, with economic uncertainty and an unstable job market, the trend of “boomerang employees” returning to their previous companies may continue in the year ahead.

In-demand skillsets will remain popular in 2024

Digital marketing, social media marketing and e-commerce skillsets will remain highly sought after in 2024. Companies have also ramped up hiring for communications positions – a trend expected to persist through 2024. Lastly, the retail and FMCG sectors will also continue to hire more talent for customer relationship management and loyalty marketing functions.

Aishah notes that candidates will need to be more data-driven to stand out. “More and more, we receive requests for talents who can dissect the data and identify market trends that can better inform their marketing strategies,” she says.

She adds, “Soft skills are also vital. For many companies, creativity and critical thinking are essential to ensure their marketing teams can launch successful campaigns. These teams will also have to collaborate extensively with other stakeholders, so it’s also important that talents have strong communication skills.”

Wellness and mental health a priority

“Although candidates still primarily change jobs for better salary packages, work-life balance and flexible work arrangements are other common motivating factors that spark job moves,” Aishah reveals.

Companies should investigate and understand their employees’ motivations and concerns, and do their best to cater to them to attract and retain their talent.

 

For example, candidates with children will often prefer opportunities with more flexible working hours. For many other candidates, remote work remains an attractive benefit. While standards differ across industries, Aishah notes that it’s worthwhile for companies to explore how they can provide additional benefits tailored to the candidate.

Salary increments will differ by industry

Candidates can expect to receive increments when moving jobs, but salaries are not expected to rise significantly in 2024. Candidates will also find that their offers will differ based on the industry and specialisation of the role.

Find out more

Request access to our 2024 Salary Survey to benchmark salaries and to find out more about key hiring trends for Sales & Marketing contract professionals in Singapore.

Benchmark your teams' salary

Share this article

Related content

Submit a Vacancy
Hiring Advice

Connect with me today

Aishah Jamall

Aishah Jamall

Sales & Marketing (Contract), Singapore

Aishah recruits within the contracting space and manage the careers of the best professionals within the Sales & Marketing industry.

Related content

View All

Hiring in Singapore: Guide and Trends in 2024

Workplaces in Singapore got more diverse in 2023, with companies embracing individuals from a wide range of backgrounds as part of a growing emphasis on diversity and inclusion. According to Monty Sujanani, Country Manager at Robert Walters Singapore, this inclusivity extended beyond culture, encomp

Read More

Benefits of hiring contractors

Ever thought about what would happen if your strongest team member has to go on maternity leave, take a sabbatical or simply leave the company all together? How would you and your team cope with the extra workload, loss of knowledge and shortage of resource that inevitably results from the loss of a

Read More

Hiring in Sales & Marketing: Guide and Trends in 2024

Hiring for Sales & Marketing professionals moved at a more measured pace in 2023, with only select roles and functions seeing robust demand. One of the areas where such healthy demand could be found has been among senior leadership roles within the Consumer sectors, as more European retailers expand

Read More

I'm Robert Walters Are you?

Come join our global team of creative thinkers, problem solvers and game changers. We offer accelerated career progression, a dynamic culture and expert training.