Business Partner Manager
A leading global outdoor advertising organisation is seeking a Business Partner Manager to play a pivotal role in nurturing and expanding relationships with strategic landlord partners. This position offers you the opportunity to be at the heart of a team that delivers on contractual commitments, maximises commercial value, and supports the growth of an extensive media network across Singapore.
- Join a globally recognised leader in outdoor advertising with a strong presence in Singapore, offering you the chance to work alongside talented professionals who shape the urban landscape every day.
- Experience an inclusive, fair, and supportive workplace culture that values diversity of thought, background, and experience—ensuring your ideas and contributions are respected and encouraged.
- Benefit from a company committed to excellence in health and safety standards, providing a secure environment for employees, suppliers, and partners while fostering creativity and collaboration.
What you'll do:
- Act as the primary point of contact for assigned landlord partners by building and maintaining trusted long-term relationships based on understanding their commercial priorities and delivering reliable servicing.
- Coordinate closely with internal teams including Sales, Marketing, Projects, and Operations to ensure all contractual obligations are fulfilled efficiently and effectively.
- Prepare comprehensive monthly reports and quarterly business reviews for both internal stakeholders and external partners to provide transparency and actionable insights.
- Monitor market trends and campaign performance to deliver compelling value propositions and recommendations tailored to landlords’ needs.
- Facilitate day-to-day activities such as regular site visits to ensure smooth execution of campaigns and upkeep of assets in line with contract requirements.
- Train, supervise, and coach junior team members to achieve response time objectives while ensuring high-quality communication and work outputs.
- Work collaboratively with Project teams to guarantee new media assets are built and delivered on schedule according to agreed specifications.
- Oversee workflows and administrative processes with a focus on improving efficiency across partnership management operations.
- Stay well-versed with Out-of-Home (OOH) regulatory guidelines to ensure all offerings remain compliant with government regulations while meeting market demands.
- Support new business growth by collaborating with Sales & Marketing teams to identify opportunities for expanding existing contracts or developing new partnerships.
What you bring:
- Bachelor’s degree in Business, Marketing or a related discipline is required for this position.
- 4 to 6 years of proven experience in strategic account management, landlord or concessions management, partnerships or business development within sectors such as media/OOH, retail property, airports/transport hubs or FMCG/retail environments.
- Demonstrated ability to build trustful relationships with senior internal stakeholders as well as external partners through considerate communication.
- Strong business acumen with comfort working on numbers, commercial terms and performance metrics; able to interpret data effectively.
- Critical thinking skills combined with project management expertise enable you to plan thoughtfully, prioritise tasks sensibly, and drive initiatives through completion.
- Excellent written and verbal communication skills paired with persuasive presentation abilities allow you to convey information clearly across audiences.
- Ability to perform responsively in dynamic environments while managing multiple priorities without compromising quality or deadlines.
- Interest or prior experience in Outdoor Advertising or media is advantageous but not mandatory; willingness to learn about OOH industry trends is valued.
- Advanced proficiency in MS Excel and PowerPoint; exposure to Power BI or other data visualisation tools is considered beneficial.
- Patient problem-solving approach coupled with proactive organisational skills ensures smooth workflow management.
What's next:
If you are ready to make a meaningful impact by building trusted partnerships within Singapore’s vibrant advertising landscape—this is your moment!
Do note that we will only be in touch if your application is shortlisted. Robert Walters (Singapore) Pte Ltd ROC No.: 199706961E | EA Licence No.: 03C5451 EA Registration No.: R26162578 Heidi Chew
About the job
Contract Type: Perm
Specialism: General Mgt / Consultancy
Focus: Customer Relationship Management
Industry: Advertising and PR
Salary: Negotiable
Workplace Type: Hybrid
Experience Level: Senior Management
Location: Singapore
FULL_TIMEJob Reference: OW1AU1-1082AA80
Date posted: 7 August 2026
Consultant: Heidi Chew R26162578
singapore general-mgt-consultancy/customer-relationship-management 2026-08-07 2026-09-06 advertising-and-pr Singapore SG Robert Walters https://www.robertwalters.com.sg https://www.robertwalters.com.sg/content/dam/robert-walters/global/images/logos/web-logos/square-logo.png true