Senior Marketing Manager

A leading global organisation is seeking a Senior Marketing Manager to shape the future of its iconic brands across the region. This is your opportunity to make a meaningful impact by driving marketing strategy, innovation, and brand growth for products that touch millions of lives every day

What you'll do:

As Senior Marketing Manager, you will play an instrumental role in shaping the direction of some of the world’s most beloved brands. Your days will be filled with collaborating across regional teams to craft compelling marketing strategies that resonate deeply with consumers. You’ll be responsible for identifying emerging trends, building innovative pipelines tailored to local markets, and ensuring every campaign delivers both commercial success and positive social impact. By acting as the vital link between global visionaries and local experts, you’ll foster an environment where creativity flourishes and best practices are shared freely. Your ability to nurture agency partnerships will ensure campaigns are executed flawlessly while your focus on digital transformation will keep the brands at the forefront of industry evolution. Success in this position means not only achieving ambitious growth targets but also championing a culture of inclusion, wellbeing, and continuous learning throughout your team.

• Lead the development and execution of regional marketing strategies for the BCC category, ensuring alignment with brand vision, segmentation, architecture, and positioning.
• Define and manage a robust three-year innovation pipeline rooted in local consumer needs while leveraging global innovation hubs to identify scalable ideas across markets.
• Drive full scaling strategies and activation plans focused on creating new categories and increasing market penetration in priority regions.
• Act as the key connector between global marketing teams and local market partners to ensure seamless communication and knowledge sharing.
• Collaborate closely with country partners to translate brand fundamentals into actionable frameworks that deliver best-in-class commercial execution.
• Own external relationships with agencies, ensuring effective partnership management and delivery of high-impact campaigns.
• Monitor market trends, consumer insights, and competitive activity to inform strategic decisions and maintain brand equity.
• Oversee the development of new product launches from ideation through execution, ensuring alignment with consumer needs and business objectives.
• Champion digital acceleration initiatives by leading digital analytics programmes that enhance campaign effectiveness and drive measurable results.

What you bring:

To excel as Senior Marketing Manager, you will bring a wealth of experience from FMCG environments where you have honed your ability to build brands through deep consumer understanding and innovative product development. Your background includes successfully launching new products at both regional and global levels while navigating complex stakeholder landscapes. You possess advanced analytical capabilities that allow you to interpret market data into actionable insights for digital campaigns. Your approach is grounded in empathy—valuing collaboration over competition—and you thrive when working alongside others towards shared goals. A natural relationship builder, you are adept at managing agency partnerships as well as internal cross-functional teams. Your passion for nurturing talent is matched only by your dedication to upholding principles of inclusion, respect, and mutual support within your team. Above all else, your commitment to making a positive difference through your work sets you apart as an inspiring leader ready for this next challenge.

• Minimum eight years’ experience in fast-moving consumer goods (FMCG) marketing roles within both regional and country contexts, demonstrating deep understanding of diverse market dynamics.
• Proven track record in brand building with expertise in consumer insights, new product development, communication planning, and campaign execution.
• Extensive experience managing global or regional innovation projects including front-end innovation (FEI), new product launches, and domain expansions.
• Demonstrated ability to lead digital acceleration programmes supported by strong skills in digital analytics for data-driven decision making.
• Exceptional strategic thinking abilities combined with interpersonal skills that enable you to influence broad multifunctional teams effectively.
• Experience acting as a change agent who builds strong collaborative relationships across organisational boundaries.
• Ability to manage multiple priorities simultaneously while maintaining attention to detail under tight deadlines.
• Strong communication skills with fluency in translating complex brand strategies into clear actionable plans for diverse audiences.
• Commitment to fostering an inclusive environment where all voices are valued and respected.

What sets this company apart:

This organisation stands out as a beacon of purpose-driven excellence within the global marketplace. With over 150 years of heritage behind its household brands, it has built a reputation for combining market leadership with genuine care for people’s wellbeing. Employees here enjoy access to comprehensive medical, dental, and vision coverage from day one—without waiting periods or restrictions—alongside on-site fitness facilities and occupational health support. Flexible savings accounts help maximise healthcare options for individuals or dependents while diverse income protection insurance provides peace of mind against life’s uncertainties. The company’s commitment extends beyond benefits: it actively supports ongoing education opportunities, adoption assistance programmes, relocation support (where applicable), and even temporary childcare solutions. Most importantly, this is an inclusive employer dedicated to reflecting the diversity of its consumers within its workforce—ensuring everyone feels welcome regardless of background or identity. Here you’ll find not just a job but a community united by shared values: sustainability, inclusion, wellbeing, career growth—and above all—a desire to make life better for people everywhere.

What's next:

If you’re ready to take your marketing career further while making a real difference on a global scale, this is your moment—seize it!

Apply today by clicking on the link provided; complete the online application process so our recruitment team can connect with you about this exciting opportunity.

Do note that we will only be in touch if your application is shortlisted.
Robert Walters (Singapore) Pte Ltd
ROC No.: 199706961E | EA Licence No.: 03C5451
EA Registration No.: R23116145 Jeon Chan