Head of Marketing SEA

What you'll do:

As Southeast Asia Marketing Head, you will take ownership of shaping the region’s marketing direction by designing transformative strategies that drive both brand equity and commercial success. Your day-to-day responsibilities will see you collaborating with internal stakeholders such as sales leaders and country managers as well as external partners including distributors and retailers. You will champion consumer-centric thinking by leveraging deep insights into market segmentation and channel dynamics to inform go-to-market plans. In addition to overseeing traditional retail initiatives like trade programmes and in-store activations, you will lead digital transformation efforts encompassing SEO/SEM campaigns, CRM optimisation, paid social media strategies, influencer partnerships, and performance tracking. Your ability to translate complex data into actionable insights will be crucial as you monitor sell-in/sell-out trends to refine pricing approaches. By acting as a key advisor to senior management on brand health and market shifts—and by nurturing talent within your team—you will ensure the organisation remains competitive in both mature markets and new territories.

• Develop and implement a comprehensive marketing and commercial strategy that positions the brand as the leading premium choice in Southeast Asia, ensuring sustainable volume, value, and profitability growth.
• Partner closely with sales leaders, country managers, and distributors to build robust go-to-market plans tailored to local market needs while maintaining alignment with global standards.
• Drive consumer-centric initiatives by analysing market segmentation, pricing dynamics, and channel requirements across B2C, B2B, and e-commerce platforms.
• Lead market entry strategies and evolve business models in underperforming or emerging markets to unlock new growth opportunities.
• Translate overarching brand strategy into impactful trade programmes, retail activations, and in-store experiences that convert awareness into measurable sales results.
• Collaborate with retailers and distributors to deploy effective consumer promotions, store displays, and sales tools that increase footfall and conversion rates.
• Monitor sell-in/sell-out performance using data-driven insights to refine go-to-market approaches and optimise pricing strategies throughout the product lifecycle.
• Oversee all aspects of brand architecture, positioning, communications, PR, social media engagement, content creation, and digital marketing transformation initiatives.
• Act as the primary interface with distributor partners—guiding them on best practices while building customised marketing playbooks and campaign toolkits for each market.
• Lead, inspire, and develop a regional team of marketers while functionally guiding local teams; foster an agile culture focused on collaboration, capability-building, and high performance.

What you bring:

To excel as Southeast Asia Marketing Head you will bring extensive experience gained from senior roles within premium brands or fast-moving consumer goods companies operating across diverse Southeast Asian markets. Your background should reflect not only proficiency in traditional brand-building but also hands-on involvement in digital transformation projects—ranging from SEO/SEM campaigns through CRM integration to influencer-led social media initiatives. Experience working closely with distributor networks or retail chains is essential given the importance of partner enablement in this role. You are known for your ability to turn complex data into actionable insights that drive both top-line growth and bottom-line profitability. Your interpersonal skills allow you to build consensus among stakeholders from different backgrounds while your creative flair ensures compelling storytelling across all touchpoints. A proven change agent who thrives amidst ambiguity yet always prioritises collaboration over competition—you are ready to guide teams through periods of transformation while respecting local cultures.

• Minimum 12–15 years of progressive experience in marketing or commercial leadership roles within premium brands, FMCG sectors or retail environments across multiple Southeast Asian countries.
• Demonstrated expertise in building brands from the ground up as well as driving business development initiatives that deliver tangible commercial results.
• Proven track record of executing digital marketing campaigns—including SEO/SEM optimisation, CRM management, paid social media advertising—and integrating these efforts with broader omnichannel strategies.
• Extensive experience working alongside distributors, retail chains or hospitality partners; adept at navigating complex partner ecosystems to achieve shared objectives.
• Strong commercial acumen with an ability to translate marketing activities into measurable business impact through data-driven decision making.
• Successful history of leading organisational change projects or transformation programmes involving cross-functional teams in multicultural settings.
• Exceptional stakeholder management skills; able to negotiate effectively while building trust-based relationships across all levels of an organisation.
• Creative storytelling abilities combined with analytical rigour; comfortable balancing brand-building activities with commercial intent throughout the customer journey.
• Agile mindset with entrepreneurial spirit; thrives when managing ambiguity or complexity in fast-evolving markets while remaining collaborative at heart.
• Deep understanding of regional nuances within Southeast Asia coupled with cultural sensitivity that informs both strategy development and execution.

What sets this company apart:

This organisation stands out for its unwavering commitment to excellence within the premium lifestyle sector—offering products synonymous with quality craftsmanship and enduring comfort. Employees benefit from being part of a forward-thinking company that embraces innovation without losing sight of tradition. The culture is built around inclusivity: team members are encouraged to share ideas openly regardless of hierarchy or tenure. Professional development is actively supported through ongoing training opportunities designed to help individuals grow their skillsets while advancing their careers internally. Flexible working arrangements are available so employees can balance personal commitments alongside professional ambitions—a testament to the company’s belief in work-life harmony. Above all else this is an environment where collaboration is celebrated; colleagues support one another’s success because they understand that collective achievement drives long-term sustainability for everyone involved.

What's next:

If you are ready to shape the future of a leading premium brand across Southeast Asia while growing your own career within an inclusive network—this is your moment!

Apply today by clicking on the link provided—your next exciting challenge awaits.