TCB - Head of Food Service

A leading player in the food industry is seeking a Head of Food Service to spearhead their ambitious growth plans across Singapore and beyond. This is an exceptional opportunity for you to step into a pivotal role where your expertise in sales, business development, and team leadership will directly shape the future of a renowned organisation.

What you'll do:

As Head of Food Service, you will play an instrumental role in shaping both the strategic direction and day-to-day operations of the food service sales function. Your focus will be on driving sustainable growth through effective planning, execution of targeted initiatives, and building lasting partnerships with key stakeholders. You will work closely with cross-functional teams—ranging from marketing to logistics—to ensure seamless delivery of products that meet evolving customer needs. By leveraging your deep understanding of market dynamics within the FMCG space, you will identify untapped opportunities for expansion while ensuring operational excellence across all touchpoints. Your ability to inspire your team through thoughtful coaching will be crucial in cultivating an environment where everyone feels valued and motivated to contribute their best. Ultimately, your efforts will not only deliver impressive commercial results but also reinforce the company’s reputation as a trusted partner within the industry.

• Develop comprehensive sales strategies designed to achieve ambitious revenue goals and increase market share within the food service sector.
• Analyse market trends, identify emerging opportunities, and monitor competitor activity to inform proactive business decisions.
• Lead, motivate, and develop a high-performing sales team by setting clear objectives, providing regular feedback, and fostering a culture of collaboration and achievement.
• Build and maintain strong relationships with key accounts such as major retailers, supermarkets, and food service providers to ensure customer satisfaction and long-term loyalty.
• Forecast sales performance by analysing data trends and coordinating closely with production and supply chain teams to guarantee product availability.
• Drive new business development by identifying potential clients, conducting persuasive presentations, negotiating terms effectively, and closing deals that expand the company’s reach.
• Monitor key performance indicators including revenue growth, profitability metrics, market share evolution, and customer feedback to optimise overall performance.
• Collaborate with marketing colleagues to align product positioning, pricing strategies, promotional activities, and campaigns with overarching sales objectives.
• Manage the sales budget efficiently by tracking expenses, incentives, promotions, and preparing insightful reports for senior management on progress and challenges.
• Stay abreast of industry developments—including regulatory changes—and adapt strategies accordingly while representing the company professionally at all times.

What you bring:

In this Head of Food Service position, your background should reflect significant achievements in driving commercial success within the FMCG landscape—especially where complex stakeholder management is involved. Your interpersonal skills will enable you to build trust-based relationships both internally among colleagues and externally with clients. A natural collaborator who thrives when working alongside diverse teams from different functions; you understand how collective effort leads to superior outcomes. Your analytical approach ensures decisions are informed by robust data insights while your adaptability allows you to respond swiftly as market conditions evolve. Above all else: your commitment to nurturing talent within your team sets you apart as someone who believes in shared success over individual accolades.

• Hold a diploma or higher qualification in a relevant field which underpins your technical understanding of the sector.
• Demonstrate extensive experience in sales within the FMCG industry—particularly in business development, account management, and leading successful teams.
• Showcase a proven track record of securing new business opportunities by building pipelines and expanding market share through persistent engagement.
• Exhibit strong relationship management skills developed through working with major clients on contract negotiations and ongoing account support.
• Possess deep knowledge of food service distribution channels along with insights into current market dynamics and customer requirements.
• Maintain an established network within the food service space that enables you to open doors for new partnerships quickly.
• Display excellent communication abilities complemented by persuasive negotiation techniques that help secure mutually beneficial agreements.
• Adopt a results-oriented mindset combined with strategic thinking capabilities that allow you to translate vision into actionable plans for your team.
• Be comfortable using data analytics tools to forecast demand accurately while optimising inventory planning processes.
• Embody values such as empathy, collaboration, dependability, inclusiveness, honesty, sensitivity towards others’ perspectives—all essential for thriving in this people-centric environment.

What sets this company apart:

This organisation stands out for its unwavering dedication to quality products delivered through multiple business channels—a testament to its global reputation for excellence. Employees benefit from being part of an inclusive community where every voice matters; ideas are welcomed regardless of hierarchy or tenure. The company’s commitment extends beyond commercial objectives—it invests heavily in personal development through structured training programmes designed around each individual’s aspirations. With international growth firmly on the agenda there are ample opportunities for career progression both locally within Singapore as well as abroad. The culture here is built on principles of ownership: everyone is encouraged not just to participate but also take pride in contributing meaningfully towards shared goals. Flexible working arrangements further enhance work-life balance so you can perform at your best without compromising personal commitments. If you value belongingness coupled with professional challenge then this is an environment where you can truly flourish.

What's next:

If you are ready to make a meaningful impact in food service sales while advancing your own career journey—this is your moment!

Apply today by clicking on the link provided—your next exciting chapter awaits!

Do note that we will only be in touch if your application is shortlisted.
Robert Walters (Singapore) Pte Ltd
ROC No.: 199706961E | EA Licence No.: 03C5451
EA Registration No.: R23116145 Jeon Chan