Sales Manager, Food Service

A leading global food brand is seeking a Sales Manager Food Service to drive growth and elevate their presence within Singapore’s vibrant food service sector. This is an exceptional opportunity for you to shape the future of a renowned portfolio by developing and executing robust sales strategies, managing distributor relationships, and nurturing a high-performing internal team.

What you'll do:

As Sales Manager Food Service you will be entrusted with shaping the commercial direction of the food service channel in Singapore. Your day-to-day responsibilities will involve crafting detailed business plans that set ambitious yet achievable goals for both your internal team and external distributor partners. You will spend time analysing market trends to identify new avenues for expansion while ensuring existing relationships are nurtured through regular engagement. By equipping your team with the right tools and knowledge—and by maintaining close communication with cross-functional departments—you will ensure seamless execution of campaigns from concept through delivery. Your presence at industry events will help reinforce the brand’s reputation among key stakeholders while your leadership will inspire your team towards shared success. This role offers you the unique opportunity to blend strategic thinking with hands-on management in a dynamic environment where your contributions directly influence business outcomes.

• Develop and implement comprehensive annual operating plans for the food service channel that align with overall business objectives and drive sustainable growth.
• Establish clear monthly and quarterly sales targets for both internal teams and distributor partners, ensuring consistent tracking and timely adjustments to maximise performance.
• Drive market penetration by identifying new business opportunities across key segments such as restaurants, caterers, hotels, and central kitchens.
• Manage and nurture relationships with key distributors through regular joint business planning sessions, sales reviews, and operational alignment meetings.
• Equip distributor teams with essential product knowledge, trade support materials, and effective sales tools to enhance their ability to deliver results.
• Monitor distributor performance using KPIs such as sell-in/sell-out data, inventory levels, and in-market activities to ensure optimal execution.
• Lead, coach, and develop an internal food service sales team by setting clear KPIs, providing ongoing coaching, and fostering accountability for achieving targets.
• Oversee the sales pipeline by ensuring accurate forecasting and well-structured customer engagement plans that support long-term success.
• Represent the company at key F&B industry events, forums, and associations to strengthen relationships with chefs, operators, culinary groups, and trade partners.
• Collaborate closely with Marketing, Trade Marketing, Supply Chain, and Finance teams to support go-to-market activities including promotional planning and new product launches.

What you bring:

To excel as Sales Manager Food Service you will bring extensive experience from the FMCG sector—particularly within food service channels—alongside proven expertise in distributor management. Your background includes not only driving commercial results but also mentoring teams towards collective achievement. You possess excellent interpersonal skills that enable you to build lasting connections across all levels of the industry—from chefs to senior executives in Singapore’s diverse marketplace. Your analytical mindset ensures that every decision is informed by data-driven insights while your collaborative spirit fosters productive partnerships both internally and externally. Above all else your passion for delivering value through teamwork sets you apart as someone who thrives on supporting others’ success as much as your own.

• Bachelor’s degree in Business Administration, Marketing or a related field is required for this position.
• A minimum of five to seven years’ experience in FMCG food service sales is essential; at least two years should be spent in a managerial capacity within a multinational environment.
• Proven track record of successfully managing distributor partnerships as well as leading high-performing sales teams within the food service sector.
• Well-connected within Singapore’s local F&B or HORECA industry would be highly advantageous for building rapport with key stakeholders.
• Excellent planning skills combined with strong negotiation abilities enable you to create mutually beneficial agreements that drive growth.
• Exceptional relationship-building capabilities allow you to foster trust among distributors, customers, chefs, operators, culinary groups, and trade partners alike.
• Demonstrated adaptability when responding to changing market conditions ensures continued relevance of products within competitive landscapes.
• Advanced proficiency in Microsoft Excel and PowerPoint supports your analytical approach when reviewing performance metrics or preparing presentations.

What sets this company apart:

This organisation stands out as an internationally respected leader in the food industry known for its unwavering dedication to quality products that delight consumers worldwide. Employees benefit from being part of a company that values continuous learning through structured training programmes designed to enhance both technical skills and personal growth. The workplace culture emphasises inclusivity collaboration mutual respect—and above all—a shared commitment to excellence at every level of operation. Flexible working arrangements are available enabling you to balance professional ambitions with personal priorities while generous support systems ensure everyone feels empowered regardless of their background or experience level. By joining this team you become part of a network that celebrates diversity encourages open communication rewards initiative—and recognises outstanding contributions through meaningful career progression opportunities.

What's next:

If you are ready to take on an influential role where your expertise can truly make a difference we encourage you to explore this exciting opportunity today!

Apply today by clicking on the link provided—your next rewarding career move awaits!

Do note that we will only be in touch if your application is shortlisted.
Robert Walters (Singapore) Pte Ltd
ROC No.: 199706961E | EA Licence No.: 03C5451
EA Registration No.: R23116145 Jeon Chan