Social Media Specialist/ Senior Specialist

A leading global brand is seeking a Senior Social Media Marketing Specialist to shape and elevate its digital presence across multiple platforms. This is an exceptional opportunity for you to bring your creative vision and strategic thinking to a role where your ideas will directly influence how the brand connects with audiences online.

What you'll do:

As a Senior Social Media Marketing Specialist, you will play a pivotal role in shaping how the brand is perceived online. Your day-to-day activities will involve crafting innovative strategies that drive both reach and engagement across major platforms like Instagram, TikTok, Facebook, and LinkedIn. You will work hand-in-hand with agency partners to bring creative campaigns to life—guiding everything from initial concept development through final execution. Your expertise in visual communication will be essential as you occasionally step in to create or adapt assets that support storytelling efforts. Analysing performance data will allow you to refine approaches continuously while ensuring all initiatives remain aligned with broader marketing goals. By fostering strong relationships within both internal teams and external partners, you’ll help build vibrant communities around the brand’s products and values. Success in this role means consistently delivering content that not only meets but exceeds expectations—capturing attention in crowded feeds while nurturing genuine connections with followers.

• Develop comprehensive social media strategies that align with broader brand and marketing objectives while identifying new opportunities for growth across digital platforms.
• Translate high-level brand goals into actionable creative briefs and content directions for agency partners, ensuring clarity and consistency throughout each campaign.
• Guide the storytelling process by shaping content themes, activation concepts, and visual narratives that reflect the brand’s identity and connect emotionally with target audiences.
• Collaborate closely with external agencies to implement campaigns—providing constructive feedback on visuals, captions, and overall execution to maintain brand standards.
• Oversee all aspects of social media content production, from ideation through delivery, ensuring alignment with tone of voice, visual guidelines, and platform best practices.
• Stay informed about emerging social media trends, platform innovations, and cultural moments to keep the brand ahead of the curve in an ever-evolving landscape.
• Occasionally create or adapt visual assets using design tools such as Canva or Adobe Photoshop to support campaign needs or fill urgent content gaps.
• Monitor key performance metrics across channels; analyse data to assess effectiveness of campaigns and inform future strategy refinements.
• Work collaboratively with internal marketing teams to ensure social media initiatives are fully integrated into wider business objectives and campaign plans.
• Support community-building efforts by partnering with agencies on engagement strategies that foster meaningful interactions and long-term loyalty.

What you bring:

To excel as a Senior Social Media Marketing Specialist in this organisation, you will bring proven experience navigating complex digital landscapes where creativity meets strategy. Your background should include significant exposure to multi-platform campaign management—ideally within consumer-facing industries—where you have demonstrated both technical proficiency in design tools and an empathetic approach to audience engagement. Your ability to interpret analytics will enable you to make informed decisions that optimise results over time. Equally important are your interpersonal skills: you thrive when collaborating closely with others—whether guiding agency partners through nuanced feedback sessions or working cross-functionally within internal teams. Adaptability is key; you’re comfortable switching between different brands’ tones or visual identities as projects demand. Above all else, your enthusiasm for digital culture ensures you stay ahead of trends while maintaining sensitivity toward diverse communities online.

• 2–4 years of hands-on experience in social media marketing or brand strategy within a fast-moving consumer environment or related field.
• Demonstrated passion for digital platforms—actively engaged on Instagram, TikTok, Facebook—and an instinctive understanding of what makes content trendworthy or culturally relevant.
• A keen creative eye paired with an intuitive grasp of visual storytelling principles; able to identify what resonates emotionally with different audiences.
• Proven ability to collaborate effectively with creative agencies—offering thoughtful feedback while upholding consistent brand standards across all deliverables.
• Strong analytical mindset; comfortable interpreting performance data from various sources (e.g., native analytics tools) to inform actionable improvements.
• Proficiency in design tools such as Canva or Adobe Photoshop; capable of producing visually compelling assets when needed without relying solely on agency support.
• Experience managing multiple brands simultaneously—adapting style guides for distinct voices, visual languages, and audience expectations as required by each project.
• Excellent interpersonal skills; thrives in collaborative environments where teamwork drives success across departments and external partners alike.
• Agility in responding quickly to emerging trends or urgent campaign needs without sacrificing quality or consistency.
• Bonus: Familiarity with light animation/motion design (e.g., Canva animations or Adobe After Effects) or photo editing/retouching for enhanced social content.

What sets this company apart:

This organisation stands out as a leader in its industry thanks to its unwavering commitment to quality, innovation, and customer satisfaction. Employees benefit from a workplace culture built on mutual respect, open communication, and shared success—a place where everyone’s contributions are valued regardless of their background or level of experience. Flexible working arrangements empower team members to balance personal commitments while pursuing professional growth through regular training opportunities. The company actively supports knowledge sharing across departments so that every employee can learn from one another’s expertise. With a focus on inclusivity and well-being at every stage of your journey here, you’ll find yourself surrounded by colleagues who genuinely care about helping each other succeed both inside and outside the office. Whether you’re looking for mentorship from knowledgeable peers or simply want an environment where your ideas are heard—this is an ideal setting for anyone passionate about making an impact through digital storytelling.

What's next:

If you are ready to take your passion for social media marketing to new heights within a supportive team environment—this is your chance!

Apply today by clicking on the link provided; we look forward to discovering how your unique talents can help shape our next chapter online.

Do note that we will only be in touch if your application is shortlisted. Robert Walters (Singapore) Pte Ltd ROC No.: 199706961E | EA Licence No.: 03C5451 EA Registration No.: R23116145 Jeon Chan