Regional Sales Manager

A leading global brand in the premium lifestyle and technology sector is seeking a Regional Sales Manager to drive business growth across Southeast Asia, with a particular focus on the Thailand market. This is an exceptional opportunity for you to leverage your expertise in channel management and retail sales within a high-end environment, where your ability to build strong partnerships and deliver outstanding results will be highly valued.

What you'll do:

As Regional Sales Manager, you will play an instrumental role in shaping the commercial success of the brand across Southeast Asia. Your day-to-day activities will involve building robust networks with distributors and partners while spearheading market entry projects that bring new stores to life. You will be responsible for crafting detailed business plans that guide expansion efforts into new territories or channels. By fostering close relationships with key stakeholders—both internally and externally—you will ensure seamless execution of marketing campaigns, product launches, and promotional activities. Your keen eye for detail will help maintain high standards of visual merchandising both offline and online. Regularly reviewing partner performance data will allow you to make informed decisions that drive continuous improvement. You will collaborate with colleagues from various departments to deliver impactful training programmes that elevate partner knowledge and customer experience. Your proactive approach will see you spending time in-store alongside teams on the ground to gain valuable market intelligence. Ultimately, your contribution will be vital in achieving ambitious sales targets while upholding the reputation of one of the world’s most respected premium brands.

• Identify, evaluate, and develop new business opportunities throughout Southeast Asia by researching potential partners, channels, and untapped markets.
• Lead initiatives for market entry and expansion by overseeing the setup and launch of both mono-brand and multi-brand retail stores.
• Develop comprehensive business plans for new markets or store openings that include detailed sales projections, investment requirements, and expected returns.
• Establish, manage, and nurture strategic relationships with distributors, business partners, and online platforms to maximise collaboration.
• Drive sales efficiency by implementing best practices across all channels to ensure revenue targets are consistently met or exceeded.
• Oversee forecasting processes, pricing discipline, inventory management strategies, and overall partner performance to maintain optimal operational standards.
• Conduct regular performance reviews with channel partners to track progress against objectives and align on corrective actions when necessary.
• Perform annual SWOT assessments for existing points of sale (POS) to inform clear sales strategies based on actionable insights.
• Ensure visual merchandising at partner POS meets brand standards while maintaining an engaging online presence through multi-brand dealer platforms.
• Collaborate closely with internal stakeholders to plan product training sessions that enhance partner store capabilities.

What you bring:

To excel as Regional Sales Manager, your proven track record in channel management within luxury or high-end consumer goods will set you apart. Your experience navigating complex regional markets equips you with deep insight into what drives successful partnerships. You bring not only technical expertise but also refined interpersonal skills that foster trust among colleagues and external partners alike. Your attention to detail ensures accuracy in planning while your adaptability allows you to thrive amid change. A passion for premium products—whether rooted in technology or design—will resonate strongly with customers who value quality above all else. Your ability to communicate clearly across cultures supports effective collaboration throughout the organisation. As someone who values reliability and responsiveness, you consistently deliver on commitments while remaining open-minded towards learning new approaches. Proficiency with analytical tools enables you to interpret data effectively so that every decision contributes positively towards shared goals.

• Minimum five years’ experience in channel management or retail sales across multiple markets or regions within the luxury or premium consumer goods sector.
• Demonstrated ability to deliver consistent business growth through effective partnership management and achievement of challenging targets.
• Strong commercial acumen combined with a conscientious approach to follow-through and responsiveness in all aspects of work.
• Excellent verbal and written communication skills; proficiency in Thai is highly advantageous due to frequent communication with local distributors in Thailand
• Proven capability in developing comprehensive business plans including financial projections for new ventures or store openings.
• Experience working collaboratively within cross-functional teams as well as independently when required by project demands.
• Interest or background in premium lifestyle products such as technology, design, art or cultural sectors; relevant product knowledge is considered beneficial.
• High level of professionalism with mature interpersonal skills enabling effective stakeholder engagement at all levels.
• Advanced proficiency in computer applications including Microsoft Excel; familiarity with Power BI tools is desirable
• Ability to adapt quickly within evolving environments while maintaining composure under pressure.

What sets this company apart:

This organisation stands out as an internationally recognised leader within the premium lifestyle sector—renowned for its unwavering commitment to quality craftsmanship, timeless design aesthetics, and technological excellence. Employees benefit from being part of a collaborative network where knowledge sharing is encouraged at every level. The company’s inclusive culture fosters mutual respect among diverse teams while supporting ongoing professional development through tailored training opportunities. With a strong emphasis on work-life balance reflected in regular office hours (Monday–Friday), generous annual leave entitlements, and performance-based rewards such as variable bonuses tied directly to company success—your contributions are genuinely valued here. The brand’s legacy attracts discerning customers worldwide who appreciate authenticity; joining this team means becoming part of an inspiring journey dedicated not just to commercial achievement but also cultural enrichment through artful innovation.

What's next:

If you are ready to take your career further by joining an esteemed name in the premium sector—and if making an impact across Southeast Asia excites you—this is your chance!

Apply today by clicking on the link provided; we look forward to connecting with talented professionals eager to shape the future of luxury retail.

Do note that we will only be in touch if your application is shortlisted.
Robert Walters (Singapore) Pte Ltd
ROC No.: 199706961E | EA Licence No.: 03C5451
EA Registration No.: R26159607 Elizabeth Xu Hui Fan