National Field Sales Manager

A leading global confectionery brand is seeking a National Field Sales Manager to oversee and elevate field sales operations across Singapore. This pivotal role offers you the opportunity to shape the presence of beloved consumer brands in retail environments, working closely with senior leadership to deliver outstanding results.

What you'll do:

As National Field Sales Manager, you will play an instrumental role in shaping how renowned consumer brands are experienced by shoppers throughout Singapore. Your day-to-day will involve guiding a talented team towards shared goals, partnering with key accounts on impactful retail strategies, analysing data for actionable insights, and building lasting connections across the industry. By leveraging your expertise in both traditional and modern trade channels, you will ensure products stand out in stores while maintaining operational excellence. Your ability to communicate clearly, resolve challenges efficiently, and inspire those around you will be central to your success in this highly visible position.

• Guide, support, and nurture a diverse field sales team—including sales representatives and merchandisers—ensuring they consistently meet and exceed set targets through effective coaching and motivation.
• Work collaboratively with key accounts to optimise space management, advertising promotions, and stock allocations so that product volume and return on investment are maximised.
• Design and implement in-store visibility strategies that guarantee optimal product placement and promotional effectiveness across all retail channels.
• Analyse comprehensive sales data using advanced tools to identify actionable opportunities for improvement and drive continuous performance enhancements.
• Monitor evolving market trends, competitor activities, and trade innovations to maintain a competitive edge for the organisation’s portfolio of brands.
• Cultivate strong relationships with internal teams as well as external partners such as retailers, wholesalers, customers, and suppliers to foster seamless cooperation.
• Oversee daily store management activities by resolving operational issues promptly and ensuring exceptional customer service standards are upheld at every touchpoint.
• Communicate clear performance metrics and action plans to the team, fostering accountability while celebrating achievements together.
• Collaborate on channel planning initiatives for both traditional and modern trade channels to ensure strategic alignment with business objectives.
• Lead project management efforts related to new launches or promotional campaigns, ensuring timely execution and measurable outcomes.

What you bring:

Your background equips you with the practical experience needed for success as National Field Sales Manager. You bring not only technical proficiency but also interpersonal sensitivity—balancing analytical rigour with empathy when supporting your team. Your exposure to both traditional retail environments and large-scale modern outlets means you understand what it takes for products to shine on any shelf. You thrive when collaborating across functions or cultures; your fluency in multiple languages helps build trust quickly. Advanced digital literacy ensures you can harness technology for smarter decision-making. Above all, your commitment to nurturing talent sets you apart: you believe that collective achievement comes from empowering others.

• A university degree in Business or a related discipline provides you with the foundational knowledge required for this multifaceted role.
• Proven experience in sales within the FMCG sector demonstrates your understanding of industry dynamics and customer expectations.
• A track record of successfully guiding teams highlights your nurturing approach to leadership and people development.
• Deep familiarity with both traditional trade (such as independent retailers) and modern trade (including supermarkets or hypermarkets) enables you to navigate complex channel landscapes effectively.
• Experience in channel planning and customer engagement ensures you can tailor strategies that resonate with diverse stakeholders.
• Advanced analytical skills allow you to interpret sales data accurately and translate findings into meaningful actions.
• Strong project management abilities equip you to coordinate multiple initiatives simultaneously without compromising quality or deadlines.
• Excellent communication skills—both verbal and written—enable you to share information clearly with colleagues at all levels as well as external partners.
• Expertise in Excel, PowerPoint, and MS Office empowers you to create compelling reports, presentations, and analyses.

What sets this company apart:

This organisation stands out as one of the world’s most respected names in sweet-packaged foods—a legacy built on decades of passion for quality products enjoyed by millions globally. Employees benefit from a culture that values diversity of thought, background, and experience; everyone is encouraged to bring their authentic selves to work each day. The company’s dedication to inclusion means all staff have equal opportunities for advancement regardless of who they are or where they come from. Training programmes are designed not just for skill-building but also personal growth—enabling employees at every level to craft their own unique journey within the business. Flexible working arrangements support work-life balance while generous resources ensure ongoing learning is always within reach. Here, your contributions matter—and your potential is celebrated every step of the way.

What's next:

If you’re ready to take the next step in your career journey by helping shape how beloved brands connect with consumers nationwide, this is your moment!

Apply today by clicking on the link provided—your future starts here.

Do note that we will only be in touch if your application is shortlisted.
Robert Walters (Singapore) Pte Ltd
ROC No.: 199706961E | EA Licence No.: 03C5451
EA Registration No.: R23116145 Jeon Chan