Strategic Business Development and Marketing Manager, Singapore

An exciting opportunity has arisen for a Business Development and Marketing Manager to join a leading international law firm in Singapore. This pivotal role offers you the chance to work closely with senior partners and the Head of Business Development, Marketing and Communications, driving revenue-focused priorities and supporting the growth of key Practice Groups.

• Work directly with senior leadership to shape and execute business development strategies that drive practice group growth and client engagement across Singapore and Southeast Asia.
• Enjoy a highly collaborative environment where your expertise in marketing, client relationship management, and strategic planning will be valued and developed through ongoing cross-functional teamwork.
• Benefit from a culture that values diversity, encourages knowledge sharing, and supports your professional development through exposure to complex, high-profile projects.

What you'll do:

• Collaborate with partners to identify new business opportunities, support cross-selling initiatives, and pursue mandates that contribute to the profitable growth of practice groups within Singapore and beyond.
• Develop tailored business development plans for individual partners, track progress towards established goals, and provide regular updates on key metrics to ensure alignment with overall firm objectives.
• Lead the preparation of high-quality pitches and proposals for both local and cross-border opportunities, ensuring consistency in messaging while working closely with pitch specialists and other stakeholders.
• Manage the creation and maintenance of business development materials, including thought leadership content, event collateral, sponsorship proposals, membership applications, and other profile-raising activities.
• Coordinate submissions for legal directories by liaising with internal teams and external consultants to ensure timely delivery of accurate information that enhances the firm's reputation.
• Support client management initiatives by engaging with priority clients in Singapore and Southeast Asia, facilitating client reviews, gathering feedback, and implementing strategies to strengthen relationships.
• Monitor market trends and emerging issues relevant to clients; translate these insights into actionable recommendations that inform practice group strategy and business planning.
• Work collaboratively with communications professionals to develop campaigns that enhance the visibility of practice groups through various channels both internally and externally.
• Leverage data analytics tools in partnership with the analytics team to foster a data-driven mindset within the office; use insights to inform decision-making processes.
• Partner with Knowledge Management, Research, Pricing, and other specialist teams to deliver research outputs that support business development efforts.

What you bring:

• A bachelor's degree complemented by additional qualifications or experience in business development, marketing, communications, sales or related commercial disciplines is highly desirable.
• Extensive experience working within an international law firm or professional/financial services environment where you have managed business development or client relationship programmes.
• Demonstrated understanding of strategic planning processes combined with strong financial acumen gained through mid-to-senior level roles in similar settings.
• A proven record of successfully managing client relationships—delivering measurable improvements in revenue generation as well as tracking performance against agreed metrics.
• Previous leadership experience is preferred; ideally you have managed teams or led projects involving multiple stakeholders across different offices or countries.
• Exceptional written and spoken English communication skills are essential; you should be comfortable drafting persuasive content for pitches as well as providing clear advice to senior colleagues.
• Ability to operate effectively within matrix management structures—fostering collaboration between colleagues from diverse backgrounds while promoting shared goals.
• A calm yet credible approach when working under pressure; you should be adept at juggling multiple concurrent projects without compromising quality or deadlines.
• A genuine appreciation for cultural diversity coupled with sensitivity towards social or academic differences found within global organisations.

What's next:

If you are ready to take your career in business development marketing within the legal sector to new heights this could be your perfect next step—apply now if you want make real impact!

Do note that we will only be in touch if your application is shortlisted.
Robert Walters (Singapore) Pte Ltd
ROC No.: 199706961E | EA Licence No.: 03C5451
EA Registration No.: R25129986 Leher Shyam Dewani