Regional Sales Manager

A leading global retailer is seeking a Regional Sales Manager to join their expanding team in Singapore, focusing on the growth and success of Private Brand (PB) products across Southeast Asia and international markets. This is an exceptional opportunity for you to play a pivotal role in shaping the future of PB offerings, driving revenue growth, and building robust distribution networks.

What you'll do:

As a Regional Sales Manager based in Singapore, you will be entrusted with the responsibility of steering Private Brand products towards greater visibility and profitability across diverse markets. Your day-to-day activities will involve crafting detailed go-to-market plans that resonate with local consumer preferences while collaborating extensively with internal stakeholders such as marketing, supply chain, and merchandising teams. You will actively seek out new partnership opportunities within retail, wholesale, and digital channels—negotiating favourable terms that foster mutual growth. By leveraging your analytical skills, you will interpret sales data to fine-tune pricing models, optimise product mixes, and design effective promotional campaigns. Your ability to coordinate cross-functional efforts ensures that every product launch is meticulously planned for maximum impact. Success in this role means consistently meeting or exceeding revenue targets through strategic execution, insightful analysis, and strong relationship management both internally and externally.

• Develop and execute comprehensive go-to-market strategies tailored by key market segments and product SKUs to ensure successful PB product launches.
• Collaborate with merchandising, marketing, and supply chain teams to align launch roadmaps and guarantee seamless execution across all channels.
• Identify and cultivate new partnerships with retailers, wholesalers, and online platforms to expand PB distribution channels throughout Southeast Asia and global markets.
• Negotiate commercial terms with buyers and distributors while nurturing long-term relationships that support sustainable revenue growth.
• Research potential export markets for PB products, designing scalable distribution models that reflect local consumer behaviour and market structures.
• Plan and implement initiatives aimed at scaling up PB revenue and gross margin performance in line with quarterly and annual targets.
• Monitor sales performance data closely to identify trends, optimise pricing strategies, refine product assortments, and enhance promotional effectiveness.
• Generate actionable insights from market analytics to inform strategic decision-making and support future expansion efforts.
• Coordinate feedback loops between internal teams to ensure continuous improvement of product assortment and promotional activities based on real-time market feedback.

What you bring:

To excel as a Regional Sales Manager in this organisation’s high-performing team, you will bring a wealth of experience from the FMCG or retail industry—demonstrating not only technical proficiency but also outstanding interpersonal skills. Your background should include substantial exposure to managing complex sales cycles, developing new business opportunities across multiple channels, and delivering results against challenging targets. You are adept at interpreting market trends through data analysis while maintaining open lines of communication with colleagues from various cultural backgrounds. Your approach is grounded in empathy; you value collaboration over competition and understand the importance of nurturing long-term relationships both inside the company and externally. Experience navigating international trade regulations or launching products into new export markets will set you apart. Above all else, your commitment to shared success—combined with adaptability in fast-evolving environments—will ensure your contributions are both valued and impactful.

• Bachelor’s degree in Business Administration, Marketing or a related field—or equivalent practical experience demonstrating commercial acumen.
• 6–15 years of proven experience in sales management, trade marketing or business development within FMCG or retail sectors.
• Demonstrated history of achieving ambitious sales targets while growing revenue streams through innovative channel strategies.
• Exceptional negotiation skills paired with the ability to build dependable partnerships across diverse stakeholder groups.
• Analytical mindset with hands-on experience using sales performance data to guide business decisions effectively.
• Excellent communication abilities enabling you to engage comfortably with cross-cultural teams as well as external partners.
• Experience in international trade or export market development is highly regarded for this position.
• Familiarity with food and beverage category or prior involvement in private brand management within FMCG environments would be advantageous.
• Ability to adapt quickly within an entrepreneurial setting where flexibility and collaborative problem-solving are valued.

What sets this company apart:

This organisation stands out as a leader in global retail innovation by fostering an inclusive culture where every team member’s voice matters. Employees benefit from flexible working arrangements designed to support work-life balance alongside generous training opportunities that encourage continuous learning. The company’s dedication to cross-functional collaboration means you’ll always have access to knowledgeable colleagues who share your passion for excellence. With a clear focus on expanding Private Brand offerings internationally—and a track record of investing in employee wellbeing—you can expect an environment where your professional ambitions are supported by communal values rooted in trustworthiness, dependability, and mutual respect. Here you’ll find not just a job but a place where your ideas contribute directly to shaping the future of retail across borders.

What's next:

If you are ready to take on an influential role driving Private Brand growth across Southeast Asia’s most exciting markets—and want your expertise valued within a supportive team—this is your moment!

Apply today by clicking on the link provided; seize this opportunity to advance your career as part of an inspiring global network.

Do note that we will only be in touch if your application is shortlisted.
Robert Walters (Singapore) Pte Ltd
ROC No.: 199706961E | EA Licence No.: 03C5451
EA Registration No.: R23116145 Jeon Chan