Key Account Manager

A leading global FMCG company is seeking a Key Account Manager to join their Singapore-based team, offering you the chance to shape the future of some of the world’s most beloved beverage brands. This is an exceptional opportunity for you to leverage your expertise in key account management within the fast-moving consumer goods sector, working with major retailers and driving business growth across the region.

What you'll do:

As a Key Account Manager based in Singapore, you will play an instrumental role in shaping commercial success stories for iconic brands across Asia Pacific. Your day-to-day responsibilities will see you forging deep connections with major retail partners, analysing market data to uncover growth opportunities, and orchestrating compelling promotional campaigns that captivate consumers. You will be entrusted with managing significant retailer accounts within the Modern Trade Channel—expanding product portfolios while ensuring seamless execution of trade activations. By collaborating closely with cross-functional teams including field operations and senior management, you will ensure that every initiative aligns with broader business objectives. Your ability to evaluate promotional effectiveness and provide insightful feedback will be crucial in refining future strategies. Success in this position means not only meeting ambitious sales targets but also elevating brand presence through thoughtful partnership management and operational excellence.

• Develop comprehensive sales strategies aimed at achieving or surpassing pre-determined objectives to support sustainable business growth across multiple retail partners.
• Cultivate strong, long-lasting business relationships with key stakeholders in the Modern Trade Channel, ensuring mutual success and brand loyalty.
• Analyse sales data, revenue streams, and consumer trends using tools such as Nielsen Market Share reports to inform strategic decision-making.
• Plan and execute all promotional plans and campaigns, overseeing every aspect of campaign activation to maximise impact and return on investment.
• Manage large-scale retailer accounts by introducing new products and expanding distribution channels within the assigned territory.
• Oversee trade spend management by negotiating trading terms with partners and aligning closely with senior leadership to ensure optimal outcomes.
• Adhere strictly to all company sales policies while maintaining compliance with industry standards and best practices.
• Achieve annual volume targets set by the organisation through effective implementation of sales and promotional policies.
• Evaluate the effectiveness of all promotions through detailed analysis, providing actionable insights for continuous improvement.
• Collaborate with Field Operations Teams to ensure regular store activities are executed flawlessly, achieving best-in-class execution standards.

What you bring:

To excel as a Key Account Manager in this dynamic environment, your background should reflect substantial experience managing key accounts within the FMCG sector—particularly those involving large retailers or modern trade channels. Your interpersonal skills will allow you to foster genuine connections with clients while navigating complex negotiations with empathy and professionalism. A keen eye for detail combined with robust analytical capabilities will enable you to interpret market trends effectively, guiding strategic decisions that drive sustained growth. Your organisational acumen will be essential when coordinating multifaceted promotional campaigns or conducting joint business planning sessions. Above all else, your commitment to nurturing collaborative partnerships—both internally among colleagues and externally with customers—will set you apart as someone who thrives in inclusive settings where teamwork is celebrated.

• Bachelor’s degree in any discipline provides a solid academic foundation for understanding complex business environments.
• At least five years’ experience in key account management within the fast-moving consumer goods industry ensures you bring proven expertise to this pivotal role.
• Demonstrated proficiency in Joint Business Planning enables you to align goals effectively with retail partners for shared success.
• Strong background in stock forecasting allows you to anticipate demand accurately and maintain optimal inventory levels across multiple channels.
• Comprehensive knowledge of trade spend management equips you to negotiate favourable terms while maximising return on investment for all parties involved.
• Exceptional skills in account management empower you to nurture enduring customer relationships built on trust and collaboration.
• Experience planning and budgeting for promotions ensures your campaigns are both impactful and cost-effective.
• Advanced analytical abilities enable you to interpret market research reports such as Nielsen Market Share data for informed decision-making.
• Proficiency in MS Office supports efficient reporting, analysis, and communication across diverse teams.

What's next:

If you are ready to take your career further by joining an inclusive team dedicated to shaping tomorrow’s beverage landscape together, this is your moment!

Apply today by clicking on the link provided—your next great opportunity awaits.

Do note that we will only be in touch if your application is shortlisted. Robert Walters (Singapore) Pte Ltd ROC No.: 199706961E | EA Licence No.: 03C5451 EA Registration No.: R23116145 Jeon Chan