Regional Senior Marketing Manager, SEA

A leading global food company is seeking a Regional Senior Marketing Manager to spearhead the development and execution of brand strategies across Southeast Asia and the wider APAC region.

What you'll do:

As a Regional Senior Marketing Manager, you will play a central role in shaping how brands connect with consumers throughout Southeast Asia. Your day-to-day responsibilities will involve crafting compelling brand narratives that bridge global vision with local relevance. You will lead the charge in developing integrated campaigns that span digital platforms, social media channels, influencer collaborations, and more—ensuring each initiative is finely tuned to resonate with target audiences. By working hand-in-hand with creative agencies as well as internal stakeholders from innovation to e-commerce teams, you will guarantee seamless execution of strategic plans. Your expertise in performance tracking will allow you to monitor key metrics such as awareness and engagement while continuously optimising future campaigns based on learnings. Additionally, your commitment to nurturing talent will help elevate the entire marketing function’s capabilities across the region.

• Develop and adapt comprehensive brand strategies for noodle, sauce, and snack categories tailored specifically for Southeast Asian markets.
• Translate global and regional brand positioning into actionable country-level plans that reflect local consumer insights and cultural nuances.
• Lead the creation of integrated marketing campaigns across digital, social media, influencer partnerships, and owned channels to maximise brand reach and engagement.
• Collaborate with creative agencies to develop master campaign concepts and asset toolkits that can be effectively adapted for various markets.
• Oversee the planning and rollout of campaigns while supporting local teams in executing market-specific adaptations for optimal impact.
• Own the digital content strategy for all online channels including social media platforms, YouTube, and paid digital advertising to ensure creative assets align with platform requirements.
• Drive 'glocalisation' by identifying regionally resonant themes and adapting messaging, visuals, and formats to suit local consumer values.
• Partner with insights teams to test communication effectiveness and validate campaign strategies before full-scale implementation.
• Work closely with regional innovation, e-commerce, shopper marketing, and local market teams to ensure alignment across all consumer touchpoints.
• Coach and develop marketing talents within regional and local offices to enhance organisational capabilities in strategy development, process refinement, and plan execution.

What you bring:

The ideal candidate for the Regional Senior Marketing Manager role brings extensive experience in orchestrating large-scale brand initiatives within fast-moving consumer goods environments. Your background includes not only hands-on campaign management but also strategic oversight at both regional headquarters and local market levels. You possess exceptional interpersonal skills that foster collaboration among diverse teams while navigating multifaceted projects. A keen sense of cultural sensitivity allows you to tailor messaging that resonates authentically with varied audiences. Your track record reflects a commitment to continuous learning through post-campaign analysis and optimisation efforts. Above all else, your enthusiasm for mentoring others ensures ongoing growth within your team as you collectively strive towards shared goals.

• Proficiency in English communication is essential for effective collaboration across regional teams
• A minimum of 12 years’ experience in brand marketing or integrated communications within FMCG or consumer goods sectors demonstrates your deep understanding of industry best practices.
• Experience working at the headquarters level of an FMCG multinational company in Southeast Asia ensures familiarity with complex organisational structures and regional market dynamics.
• Demonstrated excellence in creative development coupled with strong agency management skills enables you to deliver high-quality campaigns efficiently.
• Strategic thinking abilities combined with disciplined planning and flawless execution are crucial for driving successful marketing initiatives from concept through completion.
• A passion for understanding consumers—being insight-driven and culturally sensitive—will empower you to create authentic connections between brands and their audiences.
• Proven ability to collaborate effectively on complex projects involving multiple stakeholders within a start-up or matrixed environment highlights your adaptability.
• In-depth knowledge of Southeast Asian markets—including consumer behaviour trends and competitive landscapes—positions you as a valuable resource for localised strategy development.

What sets this company apart:

This organisation stands out as a pioneer in the global food industry by seamlessly blending tradition with modernity—leveraging decades of heritage alongside cutting-edge technology. With roots dating back over sixty years yet an unwavering focus on future-forward solutions like eco-friendly products and personalised nutrition, they offer employees a unique platform for professional growth. The company’s commitment extends beyond commercial success; it actively pursues environmental stewardship and social responsibility on an international scale. Employees benefit from being part of a collaborative network where ideas are shared freely across regions—a place where your contributions directly influence both business outcomes and broader societal impact. The workplace culture prioritises inclusivity, supportiveness, ongoing training opportunities, generous rewards for performance excellence, and genuine respect for work-life balance—all designed to help you thrive personally as well as professionally.

What's next:

If you are ready to take your career in marketing leadership to new heights within an inspiring global context, this is your moment to shine—apply now!

Apply today by clicking on the link provided.

Do note that we will only be in touch if your application is shortlisted.
Robert Walters (Singapore) Pte Ltd
ROC No.: 199706961E | EA Licence No.: 03C5451
EA Registration No.: R23116145 Jeon Chan