Regional Marketing Manager, SEA

A leading global food company is seeking a Regional Marketing Manager for Southeast Asia to champion the development and execution of compelling brand strategies and integrated communication campaigns.

What you'll do:

As Regional Marketing Manager Southeast Asia, you will immerse yourself in the vibrant world of food branding by crafting strategies that bring global visions to life in ways that truly connect with local audiences. Your day-to-day will involve working hand-in-hand with creative agencies to design captivating campaigns; collaborating with internal teams to ensure seamless execution; overseeing digital content strategies; adapting messaging for cultural relevance; managing influencer programmes; monitoring campaign performance; and continuously optimising approaches based on data-driven insights. Success in this role means building meaningful consumer relationships through thoughtful storytelling while ensuring every initiative reflects both brand integrity and regional uniqueness.

• Develop and adapt comprehensive brand positioning, architecture, and messaging frameworks tailored specifically for Southeast Asian markets within the noodle, sauce, and snack categories.
• Translate overarching global or regional brand strategies into actionable country-level plans and assets that reflect local consumer insights and cultural nuances.
• Ensure consistency in brand identity and storytelling across all platforms and markets while maintaining flexibility for local adaptation.
• Lead the creation of integrated marketing campaigns spanning digital, social media, influencer partnerships, and owned channels to maximise consumer connection.
• Work closely with creative agencies to develop master campaign concepts and asset toolkits that can be effectively rolled out across multiple countries.
• Plan campaign launches in partnership with local teams, providing guidance on adaptation for optimal in-market execution.
• Own the content strategy for digital channels including social media platforms, YouTube, and paid digital advertising to ensure creative assets are both effective and on-brand.
• Oversee the development of localised content, influencer programmes, and community engagement strategies that foster strong consumer relationships.
• Drive 'glocalisation' by identifying regionally resonant themes and storytelling angles that align with local values and market dynamics.
• Collaborate extensively with cross-functional teams such as Regional Innovation, E-commerce, Shopper Marketing, as well as external creative, media, and PR agencies to ensure alignment across all touchpoints.

What you bring:

Your extensive background in brand marketing equips you with the skills needed to thrive as Regional Marketing Manager Southeast Asia. You bring not only technical expertise but also a genuine enthusiasm for connecting brands with people through culturally attuned storytelling. Your interpersonal abilities allow you to build strong relationships internally and externally while navigating complex project requirements. A keen eye for detail ensures every campaign element aligns perfectly with both strategic objectives and local sensibilities. Your commitment to continuous learning keeps you ahead of emerging trends in digital content creation, influencer engagement, and market analysis—making you an invaluable asset to any team focused on elevating brand presence across Southeast Asia.

• Proficiency in English communication is essential for effective collaboration across regional teams and stakeholders.
• A minimum of 10 years’ experience in brand marketing or integrated communications within FMCG, consumer goods, or digital-first brands demonstrates your depth of industry knowledge.
• Experience working at the headquarters level of an FMCG multinational company in Southeast Asia ensures familiarity with complex organisational structures.
• Demonstrated excellence in creative development as well as agency management highlights your ability to deliver high-impact campaigns.
• Strategic thinking combined with disciplined planning and flawless execution enables you to manage multiple projects efficiently.
• A passion for understanding consumers—being insight-driven and culturally sensitive—ensures your campaigns resonate authentically across diverse markets.
• Collaborative spirit with proven ability to manage complex projects involving multiple stakeholders within a start-up or matrixed environment is crucial for success.
• In-depth knowledge of Southeast Asian markets—including consumer behaviour trends and competitive landscapes—positions you as a trusted expert within the team.

What sets this company apart:

This organisation stands out as a pioneer in the global food industry—renowned for its rich heritage yet constantly evolving through innovation. With decades of experience creating beloved products enjoyed by millions worldwide, they have built a reputation for quality while embracing new technologies to meet changing consumer needs. The company’s mission extends beyond commercial success: they are dedicated to delivering healthy, personalised options that respect both environmental sustainability and social responsibility. Employees benefit from being part of a collaborative network where ideas are shared freely; contributions are recognised; personal growth is encouraged; and everyone works together towards common goals. Here you’ll find an inclusive atmosphere that values diversity of thought alongside opportunities for professional advancement—all within an environment committed to making a positive impact on communities around the globe.

What's next:

If you are ready to take your marketing career to new heights by shaping iconic brands across Southeast Asia, this is your moment!

Apply today by clicking on the link—your next exciting challenge awaits.

Do note that we will only be in touch if your application is shortlisted.
Robert Walters (Singapore) Pte Ltd
ROC No.: 199706961E | EA Licence No.: 03C5451
EA Registration No.: R23116145 Jeon Chan