Our client is seeking a dynamic and experienced Global Head of Brand to lead their brand strategy and enhance their global presence. The firm is a global industrial brand and is looking to take its products and services into multiple new markets. This role offers the opportunity to work in a fast-paced, international business environment where you will be responsible for developing and implementing brand strategies, maintaining a strong global brand presence, and leading a high-performing team. The ideal candidate will have a deep understanding of branding principles, excellent communication skills, and a creative mindset.
As the Global Head of Brand, your primary responsibility will be to develop and implement innovative brand strategies that enhance our client's reputation and drive brand awareness. You will lead a team to ensure consistency in messaging and brand experience across all channels, customer touch points, and markets. Your role will also involve overseeing the development and maintenance of brand identity elements, ensuring they adhere to legal requirements. Additionally, you will lead the conceptualization and execution of brand campaigns across various channels.
- Develop and implement comprehensive brand strategies aligned with company objectives.
- Conduct brand audits and monitor industry trends to identify opportunities for growth.
- Define the brand's unique value proposition and communicate it across key industry segments.
- Oversee the development and maintenance of brand identity elements.
- Ensure that all brand elements adhere to legal requirements.
- Lead the conceptualization and execution of brand campaigns across various channels.
- Build and mentor a high-performing brand team.
- Collaborate with internal teams to ensure brand alignment across all business areas.
The ideal candidate for the Global Head of Brand position brings extensive experience in developing effective brand strategies that drive business results. With at least 5 years of experience of leadership experience, you have a demonstrated success in enhancing company reputation and driving brand awareness. Your excellent communication skills enable you to collaborate effectively across departments. As a creative thinker with an analytical mindset, you are able to interpret data insights to inform decision-making. Your proficiency in using brand management tools coupled with your knowledge of current trends in branding makes you an ideal fit for this role.
- Bachelor's degree in Marketing, Communications, Business Administration or related field (Master's degree preferred).
- At least 5 years of experience in a managerial or supervisory capacity.
- Excellent communication and interpersonal skills.
- Creative thinker with attention to detail.
- Analytical mindset with ability to interpret data to inform decision-making.
- Proficiency in brand management tools and software.
- Knowledge of current trends in branding and marketing.
Our client is a global leader in their industry, committed to fostering an inclusive and diverse work environment. They offer flexible working opportunities, generous pensions contributions, and training opportunities for their employees. Their commitment to innovation and growth makes them an ideal choice for those looking to advance their career in a dynamic and supportive setting.
Do note that we will only be in touch if your application is shortlisted.
Robert Walters (Singapore) Pte Ltd
ROC No.: 199706961E | EA Licence No.: 03C5451
EA Registration No.: R1109068 LingXiang Lee
