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Brand Manager

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Our client is seeking a passionate and experienced Brand Manager to lead the development and execution of innovative marketing initiatives. This role offers an exciting opportunity to drive brand awareness, engagement, and sales in a dynamic market.

What you'll do:

As a Brand Manager, you will be at the forefront of developing innovative marketing strategies that drive brand awareness, engagement, and sales. You will have the opportunity to lead the development of the brand strategy, conduct market research, devise communication strategies, plan media engagements, and strategise promotions. Your role will also involve managing relationships with various stakeholders including ATL, Media, Digital and PR agencies. You will be responsible for researching market trends and consumer behaviour to ensure our strategies are aligned with changing customer demands. Your day-to-day activities will encompass a wide range of tasks from project management to creative development. Working closely with Channel Marketing and Sales teams will be crucial for the successful integration and execution of plans.

  • Develop and implement marketing strategies to meet established sales or market shares target.
  • Lead, develop and implement brand strategy, market research, communication strategy, media planning and promotion strategy.
  • Drive marketing development and campaign, manage A&P budgeting, brand share growth, volume growth and all key brand health tracking indicators.
  • Manage brand communications that cover national campaigns and new brand visual IDs for local through-the-line development and channel visibility.
  • Maintain key relations with ATL, Media, Digital and PR agencies, external media partners, regional office and key internal stakeholders within organization.
  • Research and analyze the marketplace and target consumer to proactively respond to changing customer demands, market trends.
  • Manage day-to-day activities associated to all marketing efforts including project management, creative development, cross-functional implementation, campaign tracking and reporting as necessary as related to brand development and performance.
  • Work closely with Channel Marketing and Sales teams to drive integration and execution of plans.

What you bring:

The ideal candidate for the Brand Manager role will bring a wealth of experience in brand management, preferably from the F&B / Beverage / FMCG industry. You will possess excellent communication skills, both interpersonal and presentation, and have strong project management capabilities. Your analytical skills will be key in understanding market trends and consumer behaviour. A good understanding of the market and all trade sectors coupled with excellent business acumen is essential. We value good work ethics and a proven track record in brand development.

  • At least 5 years’ experience in brand management, preferably from the F&B / Beverage / FMCG industry
  • Excellent communication skills (interpersonal / presentation)
  • Strong project management skills
  • Strong analytical skill
  • Excellent business acumen with good understanding of the market and all trade sectors
  • Good work ethics with proven success track record in brand development

What sets this company apart:

Our client is a global leader in their industry, known for their commitment to innovation, quality, and sustainability. They offer a supportive and inclusive work environment where every team member's contribution is valued. Their focus on professional development and continuous learning makes them an employer of choice for those looking to grow their career.

What's next:

Ready to take your career to the next level? Don't miss this exciting opportunity!

Apply today by clicking on the link!

Do note that we will only be in touch if your application is shortlisted. Robert Walters (Singapore) Pte Ltd ROC No.: 199706961E | EA Licence No.: 03C5451 EA Registration No.: R23116145 Jeon Chan

Contract Type: FULL_TIME

Specialism: Marketing

Focus: Product / Brand Marketing

Industry: FMCG

Salary: SGD6800 - SGD7200 per month + bonus and allowance

Workplace Type: Hybrid

Experience Level: Mid Management

Location: Singapore

Job Reference: FB9G4F-2C1EBD73

Date posted: 03 July 2024

Consultant: Jeon Chan (R23116145)

Phone number: +65 6228 0217

jeon.chan@robertwalters.com.sg

Jeon Chan (R23116145)

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