Marketing Manager

A rare Marketing Manager job has come up at a global F&B brand.

About the Marketing Manager Role:
Reporting to the Marketing Director, you will set the strategic marketing direction for your assigned markets. In this business critical role you will be responsible for marketing strategies, budgets and plans designed to achieve the company’s approved brand and business growth targets.

Key Responsibilities:

• Work closely with Marketing Director to provide strategic directions to the marketing teams of assigned markets to build sustainable plan that drives sales overnight and brand over time, leveraging on opportunities specific to each market across all channels, online and offline
• Bring to life global brand purpose, assist countries to localise global brand positioning in markets with traditional and digital communication tools & platforms, including paid, earned, shared, owned media, and execute marketing strategies in product/menu, pricing/value, CRM/loyalty, innovations, etc, in alignment to the localised positioning
• Collaborate with global/regional/market teams to drive digital first marketing initiatives and campaigns in markets
• Work with operations and innovation teams to enable effective execution of marketing and sales programmes
• Support countries' marketing and digital teams with best practices and know-how sharing from other markets/regions, encourage disruptive marketing ideas, raise standard of marketing and digital executions
• Leverage on global JBP with various digital platforms (eg. Google, Meta) and Media know-how and best practices from global team to provide guidance to country marketing/digital teams to optimise and increase effectiveness and efficiencies of investment on performance marketing
• Leverage insights from research and tracking studies by local research agencies to help/advise country marketing/digital teams develop big ideas and impactful strategies
• Lead the agenda of global brand collaboration partnerships including gaming, to support countries in adapting and executing the collaborations in their markets

To succeed in the Marketing Manager job, you will have a passion for innovation and the ability to work with multicultural, cross-functional teams across various locations.

Key Requirements:

• Degree in a relevant discipline, MBA is ideal
• At least 10 years relevant work experience in Asia
• Strategic thinker with a business mind, identifying key challenges and critical levers to drive growth
• Deep knowledge in running a 360-campaign, from strategy development to tactical executions
• Strong understanding of consumer insights and how they are translated into creative strategy and campaigns
• Proven track record of developing world class creatives and launching campaigns that sparked excitement and passion within the local communities
• Strong leadership skills with the ability to relate across functions and levels and the ability to deliver results both directly and through influence
• Experience of working in or with regional roles, potentially in a matrix organisation, and of building relationships and influencing across functional lines, as well as the ability to influence, guide and motivate without direct control
• Proficient in the use of CRM and Google Analytics to track and evaluate effectiveness of online marketing campaigns
• Strong in project management, presentation and communication skills

This iconic brand is known for having an inclusive culture with diverse teams and a steadfast commitment to developing a company culture where everyone feels respected and belonged. It is owned by a company famous for career growth and development, as well as constantly pushing innovation and inspiration.

If you are driven, determined and want to take the next step in your career, this is the role for you. Great career progression opportunities await the right person in this exciting Marketing Manager job.

Apply today or contact me to discuss this new opportunity.