Trade Marketing Manager
Salary Attractive Package
Consultant Joyce Lim (R1984206)
Date posted 25 June 20192019-06-25 2019-08-24 fmcg Singapore SG SGD 80000 100000 100000 YEAR Robert Walters https://www.robertwalters.com.sg https://www.robertwalters.com.sg/content/dam/robert-walters/global/images/logos/web-logos/square-logo.png
An exciting Trade Marketing Manager job has just become available at a rapidly expansing global beverage company based in Singapore. Reporting directly to the Country Manager, this is a role for a marketer who is self-motivated and strategic.
About the Trade Marketing Manager Role:
In this business critical role, you will take the lead providing direction to all trade marketing-related activities including channel activation, campaigns and provide support to the sales and marketing teams.
- Develop and implement the channel strategy (brand positioning, format portfolio) in three core channels (on and off premise)
- Work with the regional marketing team to execute marketing collaterals
- Establish and execute annual promotions and activation by channels
- Support the sales team in sales activities planning, POSM as well as BTL sourcing and development
- Evaluate the implementation of campaigns per channel and propose actionable insights
- Meet the defined ROI for the trade investment
- Develop consumer and channel insights
- Deliver BTL innovation and creativity
- Oversee and manage BTL agency partner to drive initiatives
- 7 - 10 years' experience in trade marketing
- Degree holder ideally in Business Management, Marketing or Operations Management
- Strong commercial and tactical acumen as well as process-driven
- Sound analytical and execution capabilities
- Ability to work independently and in a team
- Possesses an entrepreneur spirit
If you are driven, determined and want to take the next step in your career, this is the role for you.
Apply today to discuss this exciting opportunity.
Robert Walters (Singapore) Pte Ltd
ROC No.: 199706961E | EA Licence No.: 03C5451
EA Registration No.: R1984206 Joyce Lim