Regional Customer Marketing Lead
Consultant Alvin Ho (R1871239)
Date posted 14 December 2018 2018-12-142019-02-09 marketing 6 Battery Road Singapore 049909 Robert Walters https://www.robertwalters.com.sg https://www.robertwalters.com.sg/content/dam/robert-walters/global/images/logos/web-logos/logo.gif
A dynamic Regional Customer Marketing Lead job has been made available at an international FMCG (foods) company. Reporting straight to the Business Head for the region, you will be responsible for trade marketing in the region.
About the Regional Trade Marketing Lead role:
In this role, you will be analysing shopper insights and trends to drive the customer marketing strategy for the entire company's brands across all retail channels in the region, delivering excellence at all points of purchase.
- To lead, motivate and develop a team of trade marketing professionals to deliver category mindset and driving strategic shopper, channel and customer agenda
- Serve as a focal point for the creation of customer-focused channel marketing programs consistent with brand management’s overall strategies and approved trade budget
- Define, build and implement channel strategy, plans and programs with sales and marketing teams based on consumers/shopper understanding, channel, brand and business priorities as well as category growth drivers
- Identify brand opportunities by segment growth trends and consumption opportunities
- Monitor the progress of the promotion and implementation on trade
- Reviews the process and post evaluation of activities and creates new ways of working to improve the effectiveness and efficiency of future promotions
To succeed in the Regional Customer Marketing Lead job, you need to have minimum seven years' customer marketing experience in an FMCG company.
- Bachelor's degree
- Good track record in regional trade marketing
- Strong business acumen, analytical
- Excellent communication skills
- Team management experience
This MNC is second to none in its space and needs no introduction. The successful hire can expect to work in a high-performing and dynamic set-up.
If you are driven and want to take your career forward, this is the role for you.
Apply today or contact me for a confidential discussion.
Robert Walters (Singapore) Pte Ltd
ROC No.: 199706961E | EA Licence No.: 03C5451
EA Registration No.: R1871239 Alvin Ho