Trade Marketing Lead
Consultant Alvin Ho (R1871239)
Date posted 11 December 2018 2018-12-112019-02-09 fmcg 6 Battery Road Singapore 049909 Robert Walters https://www.robertwalters.com.sg https://www.robertwalters.com.sg/content/dam/robert-walters/global/images/logos/web-logos/logo.gif
A Trade Marketing Lead role based in Singapore has become available at an FMCG (wine and spirits) MNC. Reporting directly to the Head of Marketing, you will be leading a Trade Marketing team and driving the shopper marketing strategy for all brands in the country.
About the Trade Marketing Lead role:
In this role, you will be analyzing shopper insights and trends to drive the customer marketing strategy for the entire company's brands across all retail and on-premise channels in the country, delivering excellence at all points of purchase.
- To lead, motivate and develop a team of trade marketing professionals to deliver category mindset and driving strategic shopper, channel and customer agenda
- Serve as a focal point for the creation of customer-focused channel marketing programs consistent with brand management’s overall strategies and approved trade budget
- Define, build and implement channel strategy, plans and programs with sales and marketing teams based on consumers/shopper understanding, channel, brand and business priorities as well as category growth drivers
- Identify brand opportunities by segment growth trends and consumption opportunities
- Monitor the progress of the promotion and implementation on trade
- Reviews the process and post evaluation of activities and creates new ways of working to improve the effectiveness and efficiency of future promotions
To succeed in the Trade Marketing Lead job, you need to have strong business acumen and analytical.
- Bachelor's degree
- Minimum seven years' trade marketing experience in an FMCG company
- Good track record in trade marketing
- On-premise experience preferred
- Excellent communication skills
- Team management experience
This MNC is a leader in its space and needs no introduction. The successful hire can expect great career runway to develop across various functions in the company or relocate to the markets.
If you are a driven, determined and want to take the next step in your career, this is the role for you.
Apply today or contact me for a confidential discussion.
Robert Walters (Singapore) Pte Ltd
ROC No.: 199706961E | EA Licence No.: 03C5451
EA Registration No.: R1871239 Alvin Ho