Regional Senior Brand/Category Manager
Consultant Alvin Ho (R1871239)
Date posted 12 July 20186 Battery Road Singapore 049909 Robert Walters Singapore
An exciting Regional Senior Brand/Category Manager, Asia Pacific job has just been made available at a prestigious FMCG and B2B MNC. Reporting directly to the Regional Brand Director, you will be responsible for building brand equity in the region by working with in-market Brand Managers and the regional R&D team.
About the Regional Senior Brand/Category Manager role:
In this role, you will be managing all aspects of marketing and communications, and NPD/innovation for an allocated category in the APAC region.
- Partner with in-market Marketing Managers to manage the P&L for assigned regional product category, and to design and deliver a competitive product portfolio based on the branding toolkit
- Partner with in-market Marketing Managers to optimise the product portfolio by actively managing new SKU creation and slow-moving SKUs, defining pricing strategy and maintaining price/performance and mapping against key competitors for products within assigned product category
- Partner with global marketing team to develop category foundations for assigned regional product category
- Partner with R&D to develop and manage product competitiveness scorecards in line with ensuring consistent delivery of product PODs and POPs
- Partner with trade marketing to identify and develop selling stories to maximise PODs for specific market segment applications
To succeed in this Regional Senior Brand/Category Manager role, you will need to have strong experience in developing consumer brands on a regional level, and be keen to build B2B brand equity.
- Bachelor's degree in business or marketing-related discipline
- 10 years' experience in marketing/brand management roles with a demonstrated track record of achievement and growth in leadership behaviour
- P&L management
- Regional experience
- Experience in working with R&D, manufacturing and product supply
- Multi-stakeholder engagement
This is a renowned FMCG and B2B MNC that is a leader in its field. If you are a high-performing brand marketer with a passion for building brands, this role is for you.
Apply today or contact me for a confidential discussion.
Robert Walters (Singapore) Pte Ltd
ROC No.: 199706961E | EA Licence No.: 03C5451
EA Registration No.: R1871239 Alvin Ho