An exciting CRM Manager job has just become available at a reputable consumer goods company. Based in Singapore and reporting to the Head of Marketing, the successful CRM Manager will own and define CRM roadmap, strategies and programmes within the SEA region.

About the CRM Manager Role:
In this business critical role, the successful candidate will be responsible for developing a SEA CRM strategy to master 360 customer knowledge across all areas of the business and drive CRM performance management to achieve CRM KPIs.

Key Responsibilities:

• Strategise and manage lead and customer data acquisition, enrichment, and retention initiatives in line with business objectives
• Manage and own CRM agencies relationships, working with both regional and teams to own local CRM roadmap, strategies and action plans, and driving the best-in-class customer engagement and loyalty strategy across key touchpoints
• Drive omni-channel excellence by ensuring continuity in consumer experience across owned D2C (direct to consumer), retailers (brick and mortar) and e-retail channels
• Champion data quality and ensure data compliance, working with legal team to ensure customer data policy compliance and incorporate right data management tools/processes where necessary
• Own and drive quantitative data analysis to identify areas of opportunity, translate data, customer insights, and customer segmentation into actionable, results-oriented audience marketing programmes focusing on:
• Increasing lead acquisition and recruitment
• Retention of customers by developing trial and loyalty
• Co-own CRM KPIs with local teams, including CRM technologies adoption, and CRM performance dashboard
• Own CRM related programmes (e.g. loyalty programmes, marketplace integration, e-commerce/order management system integration, net promoter score surveys, etc.) across the markets
• Act as a marketing automation lead, build and execute highly personalised cross-channel communications, campaigns and nurture programmes
• Partner local and regional e-commerce teams on all acquisition and loyalty building strategy and activities on all e-commerce channels
• Create and implement test strategies, including A/B multi-variant testing that maximise conversions, manage set-up and configuration of data-driven campaigns ensuring deliverability and performance optimisation

To be successful in this CRM Manager opportunity, you will need to possess strong understanding in consumer touchpoints to elevate their customer experience.

Key Requirements:

• Five or more years of CRM and digital marketing experience
• Passionate about organising customer events to increase loyalty and engagement
• Strong in analysis to identify gaps and opportunities

This international company succeeds on the speed of its innovation and there are great opportunities to progress in this dynamic company.

If you have a successful track record and enjoy working in a team environment, you can take your career forward with this exciting CRM Manager role.

Apply now or contact me to learn more.

Do note that we will only be in touch if your application is shortlisted.
Robert Walters (Singapore) Pte Ltd
ROC No.: 199706961E | EA Licence No.: 03C5451
EA Registration No.: R1441522 Allie Teh