Social Media Manager

An exciting Social Media Manager job has just become available at a reputable global consumer goods company. Based in Singapore, the successful candidate will be responsible for digital and social media marketing for the APAC region.

About the Social Media Manager Role:
Reporting to the APAC Brand Manager, the Social Media Manager will be responsible for defining the digital strategy for the food service channel in APAC specifically on social channels such as Instagram.

Key Responsibilities:

• Work with the marketing team to refine social media strategy and best practices
• Design, define and implement the communications calendar
• Manage social media channels (Instagram, Facebook, etc.) and editorial calendar to ensure content is pushed in a timely, relevant, and engaging manner according to both local and regional guidelines
• Develop regional and local content (video, photoshooting) to increase brand awareness
• Platform management (i.e. posting contents, IG stories, hashtags, captions, comments/replies, engaging with followers, identifying potential prospects) responding to customer comments and messages
• Assist with following up and collaborating with agencies (i.e. design/marketing/translation agency)
• Assist with digital contents/marketing collateral copywriting, proofing, translating and updating as needed
• Collect data/info/contents related to various campaigns/projects
• Track the customer trends online
• Manage market visits whenever necessary
• Record photos/videos during demos/other events whenever applicable
• Identify trend leaders and influencers/KOL (internal/external) and engage them in brand activities while keeping strong relations with them
• Prepare the yearly marketing (digital part) budget with the brand manager
• Provide content for partners (distributors) to ensure the digital visibility of the brands
• Update the website with content provided by HQ as well as local/regional content

To succeed in this Social Media Manager role, you will need to have prior experience in engaging social media content ideally for the food service or horeca channel.

Key Requirements:

• Fluent in English
• Detail-oriented, efficient multitasker; ability to meet deadlines
• Strong verbal and written communication skills
• Experience with social media/digital marketing
• Experience with photo/video production, design is preferred
• Able to work effectively both independently and as part of a team
• Adobe design/photoshop experience is a plus

The successful candidate will be joining a company whose expertise has made them the leader in their field. This well-recognised brand offers great working environment, career progression and learning opportunities.

If you have the required skills and experience in social media marketing, do not miss this Social Media Marketing Manager job opportunity.

Apply now to learn more.

Do note that we will only be in touch if your application is shortlisted.

Robert Walters (Singapore) Pte Ltd

ROC No.: 199706961E | EA Licence No.: 03C5451

EA Registration No.: R1441522 Allie Teh