Marketing Automation Specialist (1 Year Contract)

A leading global entertainment organisation is seeking a Marketing Automation Specialist to join their Singapore-based team. This is an exceptional opportunity for you to leverage your expertise in messaging channel solutioning and marketing operations, playing a pivotal role in shaping the way audiences engage with world-renowned content. Keywords: marketing automation, messaging solutions, quality assurance, user engagement, business intelligence

What you'll do:

As a Marketing Automation Specialist based in Singapore, you will play a central role in enabling marketer strategies by designing and implementing sophisticated messaging solutions.

• Engage with marketers during refinement sessions to clarify strategic requirements and finalise project intake, ensuring alignment between business goals and technical solutions.
• Design comprehensive messaging solutions tailored to specific audience cohorts, utilising your academic knowledge and practical experience in end-to-end solutioning.
• Build robust messaging workflows across multiple channels such as email, push notifications, and in-app messages, maintaining a high standard of quality throughout the process.
• Conduct thorough self-quality assurance testing on all solutions prior to deployment, identifying potential issues early and ensuring seamless user experiences.
• Participate in peer-review quality assurance processes for Marketing Operations colleagues, providing constructive feedback to enable deployment-ready status for all campaigns.
• Monitor solution deployments actively for a defined period post-launch, quickly identifying any bugs or issues and taking prompt action to remediate or mitigate them.
• Leverage business intelligence reporting tools or direct analytical queries to assess the impact of deployed solutions on key business metrics.
• Utilise insights gained from data analysis in subsequent refinement sessions or team reporting, driving continuous improvement in messaging relevancy and effectiveness.
• Collaborate with cross-functional teams including marketers, analysts, and technical specialists in an agile environment to deliver integrated marketing solutions.
• Document solution designs, test results, and insights clearly and effectively for both technical and non-technical stakeholders.

What you bring:

The ideal candidate for the Marketing Automation Specialist position brings proven experience managing complex marketing operations projects from conception through deployment.

• At least two years of hands-on experience in marketing operations, analytics, or similar applied roles where you have demonstrated responsibility for end-to-end campaign execution.
• A meticulous approach to quality assurance with an ability to readily identify potential bugs or inconsistencies before they impact users.
• Exceptional writing skills utilised for clear documentation of solution designs as well as insightful reporting on campaign outcomes.
• Effective communication abilities that allow you to collaborate seamlessly with colleagues from diverse cultural backgrounds across global teams.
• A curious mindset paired with strong analytical thinking skills that drive your desire to build deep expertise in marketing automation technologies.
• Willingness to be available on-call during critical business launches when your expertise may be required at short notice.

What sets this company apart:

This organisation stands out as a global leader in entertainment by championing diversity, equity, and inclusion at every level of its operations. Employees benefit from being part of an environment where different voices are not only heard but celebrated—creating space for everyone to thrive regardless of background or identity. The company’s commitment extends beyond words: it invests heavily in professional development through training programmes tailored to individual career aspirations. Collaboration is woven into the fabric of daily life here; teams work together across borders on projects that reach millions worldwide. By joining this organisation as a Marketing Automation Specialist, you become part of a community dedicated not just to excellence but also mutual respect and shared success, a place where your contributions truly matter.

What's next:

If you are ready to take your career in marketing automation to new heights within an inclusive global team, apply today by clicking on the link provided.

Do note that we will only be in touch if your application is shortlisted.
Robert Walters (Singapore) Pte Ltd
ROC No.: 199706961E | EA Licence No.: 03C5451
EA Registration No.: R23112536 Eleanor Tan