Our client is on the hunt for an experienced Commercial Marketing Lead to drive marketing strategies, portfolio management, and trade marketing across the ASEAN region. This role is perfect for someone who thrives in a fast-paced environment and has a knack for FMCG commercial marketing, consumer insights, and cross-functional collaboration.
What you'll do:
As the Commercial Marketing Lead for the ASEAN region, your role will be pivotal in driving business growth through innovative marketing strategies. You'll have the opportunity to work closely with various teams to align product development and supply chain strategies. Your expertise will be crucial in managing portfolio operating strategies across key markets, improving sales of existing products, leading product commercialization efforts, conducting insightful consumer research, developing comprehensive marketing communication strategies, driving in-store activation plans, and leading E-commerce Route-to-Market development.
- Develop and execute marketing and trade marketing strategies for the ASEAN region to drive business growth.
- Manage and improve business KPIs through targeted commercial programs.
- Collaborate closely with R&D, SCM, and production teams to align product development and supply chain strategies.
- Develop and manage portfolio operating strategies across key markets in the ASEAN region.
- Improve sales and profitability of existing products by optimizing communication plans and developing export opportunities.
- Lead product commercialization efforts, working with distributors and local partners for market activation.
- Conduct consumer and market research to identify key trends and insights for strategic decision-making.
- Develop and execute comprehensive marketing communication strategies across online and offline platforms.
- Drive in-store activation plans and coordinate with sales teams to implement tailored programs for core markets.
- Lead E-commerce Route-to-Market development to penetrate new channels and enhance sales opportunities.
What you bring:
The ideal candidate for this Commercial Marketing Lead role brings a wealth of experience from the FMCG industry. With over 12 years of experience under your belt, you've honed your skills in commercial marketing within an ASEAN context. Your proficiency in English communication aids in your ability to lead and manage teams effectively. Your strong expertise in consumer trends, market research, and analysis is matched by your proven experience in product portfolio and life cycle management. Your deep understanding of the ASEAN market, including consumer behaviour and competitive landscape, sets you apart.
- Proficient in English communication.
- 12+ years of experience in Commercial Marketing within the FMCG industry.
- Experience working in the ASEAN headquarters of an FMCG multinational company.
- Proven leadership experience in managing and leading teams.
- Strong expertise in consumer trends, market research, and analysis.
- Proven experience in product portfolio and life cycle management.
- In-depth knowledge of the ASEAN market, including consumer behaviour and competitive landscape.
What sets this company apart:
Our client is a global food company that has made its mark as a leader in the industry. They are committed to delivering healthy, personalized, eco-friendly food worldwide. Their goal is to lead the next generation of the food industry by integrating food culture with technology while fulfilling environmental and social responsibilities. This commitment extends to their employees, offering a collaborative and forward-thinking work environment where you can drive impactful initiatives.
What's next:
Ready to take on this exciting role? Don't miss out on this opportunity!
Apply today by clicking on the link!
Do note that we will only be in touch if your application is shortlisted.
Robert Walters (Singapore) Pte Ltd
ROC No.: 199706961E | EA Licence No.: 03C5451
EA Registration No.: R23116145 Jeon Chan
