Work for one of Europe's most renowned food processing equipment manufacturers. With an established Asia Pacific office in Singapore and a wide range of customers, they are currently recruiting for a Head of Marketing and Market Intelligence job to drive the overall marketing plan for the region alongside market intelligence and analysis.

About the Head of Marketing and Market Intelligence Role:
With four direct reports and reporting line into the Head of the region, you will work closely with a variety of business unit leaders to identify a go to market strategy aimed at performance and driving additional revenue. You will also work with your team on market analysis, market intelligence and segment specific analysis to identify the relevant customer portfolio.

Key Responsibilities:

• Conceptualise and execute a marketing plan alongside the head of the region
• Understand the potential of the market through competitor analysis, segmentation as well as market intelligence
• Adopt data points and analysis to identify key opportunities in the market
• Manage a team across the region and drive overall brand and publicity for the firm
• Build specific marketing programmes tailored to the countries and key customer segments

The successful Head of Marketing and Market Intelligence has strong market intelligence and marketing experience. The individual must also have experience managing a team in APAC and is able to conceptualise and put together a cohesive marketing plan.

Key Requirements:

• Degree in Marketing/Communications
• At least 10 years' marketing and market analysis experience in a B2B environment. Experience with B2B equipment manufacturers is an added advantage
• A people leader who is analytical in nature
• Excellent stakeholder engagement and communication skills

The firm is a market leader in the space they operate in.

If you are seeking stability as well as opportunities for career growth within the organisation, this Head of Marketing and Market Intelligence role is for you.

Apply today or contact me to discuss further.

Do note that we will only be in touch if your application is shortlisted.
Robert Walters (Singapore) Pte Ltd
ROC No.: 199706961E | EA Licence No.: 03C5451
EA Registration No.: R1109068 LingXiang Lee