Our client is seeking a Marketing Associate to join their dynamic team in Singapore. This role offers an exciting opportunity to directly support the Head of Marketing and Communications for APAC, contributing significantly to regional marketing activities and with the opportunity to own key strategic campaigns end-to-end. The successful candidate will be instrumental in developing the speed, sophistication, and reach of regional marketing campaigns, as well as establishing frameworks and reporting structures for their success. This role is perfect for someone who thrives in a fast-paced environment, has existing experience and a keen interest in a career in financial services or fintech, and is passionate about creating engaging marketing campaigns that drive revenue opportunities.
As a Marketing Associate, you will play a pivotal role in supporting all regional APAC marketing and media relations activities. Your responsibilities will span from creating compelling sales and marketing materials to planning and coordinating both live and virtual events. You will also be involved in developing new lead generation strategies while ensuring client retention through effective campaign management as well as managing the current network of agencies. Additionally, you will provide valuable analytical support to the APAC marketing team, tracking results, and impacts of various campaigns and presenting those results back to the business. Your role will also involve creating engaging social media content across platforms like LinkedIn and WeChat.
• Support the creation and maintenance of sales and marketing materials
• Help Lead the creatione and execution ofd manage new lead generation and existing client retention campaigns
• Help manage the existing network of agencies across content, advertising and media relations
• Plan and coordinate conferences and events (live & virtual)
• Support the APAC marketing team with analysis and reporting linked to specific marketing and comms campaigns – and report this back to the business.
• Create social media copy and campaigns and monitor social engagement initiatives
The ideal candidate for this Marketing Associate position brings a wealth of experience in campaign or product marketing within the financial services or fintech industry. You possess strong organisational skills coupled with excellent project management capabilities. Your ability to juggle multiple projects across different business lines sets you apart. With your strong copywriting skills, attention to detail, and excellent verbal communication abilities, you are adept at creating compelling content that resonates with diverse audiences. Experience with digital content management is highly desirable, as is familiarity with tools such as Google Analytics, Smartsheets, Salesforce, and WeChat.
• 5+ years experience in a campaign or product marketing role within financial services or financial technology
• BS, BA or similar required (ideally with a marketing / communication component)
• Strong organizational and project management skills
• Ability to manage multiple projects/campaigns across business lines
• Strong copywriting skills, grasp of grammar, and attention to detail
• Excellent verbal communication skills and experience communicating with business stakeholders
• Digital and web content management experience preferred
• Prior knowledge of Google Analytics, Smartsheets, Salesforce and WeChat preferred
• Written and spoken Mandarin is a plus
Our client is a leading player in the financial services industry, renowned for their innovative approach to fintech. They offer a vibrant and inclusive work environment that fosters creativity and collaboration. With a strong commitment to employee growth and development, they provide numerous opportunities for learning and advancement in a very entrepreneurial environment. Their dynamic team is made up of passionate professionals who are driven to make a difference in the industry.
Ready to take your marketing career to the next level? Don't miss this exciting opportunity!
Do note that we will only be in touch if your application is shortlisted.
Robert Walters (Singapore) Pte Ltd
ROC No.: 199706961E | EA Licence No.: 03C5451
EA Registration No.: R1109068 LingXiang Lee
