Our client is seeking a dynamic and experienced Head of Marketing for the South East Asia (SEA) region. This role is an exciting opportunity to create and lead the implementation of the SEA Marketing strategy, utilising brand building principles and an omnichannel approach to maximise growth opportunities and sustainable enduring profit growth.
What you'll do:
As Head of Marketing for SEA, you will be responsible for creating and leading the implementation of the SEA Marketing strategy. You will ensure your team has all necessary tools and resources to manage the implementation of Global Brand strategies in SEA. Your excellent communication skills will be put to use as you engage externally with agencies and internal key stakeholders. You will oversee local market plans, ensuring they are based on clear consumer insight, journey mapping, and deployment of motivation/occasion based content. Your role will also involve providing customer marketing and commercial planning expertise to various markets. As part of your leadership responsibilities, you will contribute to achieving budgets, LE's, and 5YP ambitions. Lastly, you will drive the innovation agenda in SEA.
- Create and implement the SEA Marketing strategy
- Ensure the SEA Marketing team has appropriate tools and resources
- Externally engage with agencies and internal key stakeholders
- Oversee the sign-off, implementation, monitoring and evaluation of local market plans
- Provide customer marketing and commercial planning expertise to the market(s)
- Contribute to the achievement of Budgets, LE’s and 5YP ambitions as a member of the SEA Leadership Team
- Play a leadership role within the wider Marketing community
- Drive the innovation agenda in SEA
What you bring:
As Head of Marketing for SEA, you bring a wealth of experience in leading marketing strategies. Your strong leadership skills have been honed through developing high performing teams. You have excellent external engagement skills with agencies and stakeholders which you've used to ensure that all marketing activity is effective, relevant, and compliant. Your experience in managing Brand P&Ls has given you an understanding of assessing market priorities, investment levels, brand plans, PR plans, and strategic objectives. You're able to provide customer marketing and commercial planning expertise to various markets. You've contributed to budget achievement and have a track record of driving innovation within a team.
- Proven experience in leading marketing strategies
- Strong leadership skills with experience in developing high performing teams
- Excellent external engagement skills with agencies and stakeholders
- Experience in managing Brand P&Ls
- Ability to provide customer marketing and commercial planning expertise
- Experience in contributing to budget achievement
- Ability to drive innovation within a team
What sets this company apart:
Our client is a globally recognised company with a strong presence in the SEA region. They are known for their commitment to excellence, innovative approach, and dedication to sustainable growth. They offer an inclusive and supportive work environment where every employee is valued and given opportunities for professional development.
What's next:
Ready to take your career to the next level? Apply now!
Apply today by clicking on the link!
Do note that we will only be in touch if your application is shortlisted.
Robert Walters (Singapore) Pte Ltd
ROC No.: 199706961E | EA Licence No.: 03C5451
EA Registration No.: R23116145 Jeon Chan
