An exciting Channel Activation Manager job opportunity has just become available at a leading consumer goods company.

About the Channel Activation Manager Role:
Based in Singapore, the successful candidate will be responsible for devising and executing trade activations across its on-premise, off-premise and e-commerce channels.

Key Responsibilities:

• Understand local market, shopper, consumer, and customer insights to input into local channel planning and execution
• Partner with in-market Brand Activation Manager and Portfolio Manager to ensure the rolling execution activity plan is in line with the approved local brand plans
• Partner with commercial teams on promotion management and evaluation and to ensure negotiations of activations, promotions and displays with customers, where applicable, to increase sales-out and visibility of the brands, in line with brand guidelines
• Execute in-market channel plans based on toolkits and brand guidelines provided by the Portfolio Manager and Regional Marketing team through optimising A&P spend and deliver healthy ROI
• Execute activity plan, ensuring excellent portfolio execution with local distribution partners across all channels including merchandising, consumer (brand) activations, in-store shopper activation, in-store communication, and customer specific events to drive brand performance in market with a goal to build long term brand equity
• Coordinate major customers/channels activities and manage channel/customer solutions contributing to sales targets
• Analyse and propose new business opportunities in both On and Off Trade channels and make recommendations on the best course to the Portfolio Manager
• Support Portfolio Manager with a monthly report detailing successes, learnings, challenges and next month’s plan for each channel
• Report on competitor activity and market intelligence, including promotions, prices, deals and evaluate their impact on our brands and plans, making recommendations to respond appropriate

To be successful in this Channel Activation Manager role, you will need to have prior experience in driving captivating events and activations to engage with consumers.

Key Requirements:

• Two to three years of marketing experience ideally in trade marketing within a retail or consumer business
• Advantageous if the candidate has understanding in MT, on premise and e-commerce channels
• Keen eye for detail
• Good understanding of consumer trends
• Excellent command of written and spoken English

This company is a leader in its field. The culture is dynamic and great career progression opportunities await the right person.

If you enjoy working in a fast-paced environment, this exciting Channel Activation Manager role is the right one for you.

Apply today or contact me to discuss this new opportunity.

Do note that we will only be in touch if your application is shortlisted.
Robert Walters (Singapore) Pte Ltd
ROC No.: 199706961E | EA Licence No.: 03C5451
EA Registration No.: R1441522 Allie Teh