Trade Marketing Manager TR APAC

An exciting Trade Marketing Manager TR APAC job has just been made available at an established global beauty company. Based in Singapore, the successful candidate will ensure planning and roll-out of the Marketing Plan in the Travel Retail APAC Region. Your role will be to ensure the maximisation of the 360 in order to create trade marketing strategies, optimise the retail efficiency and client experience on both Counters and Podiums.

About the Trade Marketing Manager TR APAC Role:
Reporting to the Regional Marketing Director, the Trade Marketing Manager is in charge of all Trade activities of the brand for their allocated region.

Key Responsibilities:

• Take full ownership of trade marketing function for TR APAC, to adapt, propose and align strategies to support TR trade marketing needs for 3-axis
• Be a key partner to HQ TR Marketing teams, TR APAC Director, TR Area Managers (China, HKMAC, SEAOZ markets), regional functions (demand and supply, VM and R&E, product marketing, consumer marketing) to a) adapt guidelines; b) lead Trade Marketing strategies and initiatives; and c) orchestrate synergy and alignment in APAC
• Initiate, support and align trade promotion strategies & tactics for different TR business models based on market needs in the region and with HQ
• In collaboration with the Area Managers, to guide the development of specific support/action plans for Top Doors and pop-up events as well as add value to elevate the planning and execution in collaboration with RM, VM
• Take charge of regional Trade Plan consolidation, discussion, and reporting. Follow-up with markets on execution and implementation, visit on site and support if required
• In collaboration with Regional Product Marketing team on product strategies, ambition, visual plans, forecasting and supply monitoring of novelties, TR sets and regular skus
• Lead TR pricing strategy and facilitate adjustment alignment and roll-out with HQ and AMs
• In collaboration with Regional Consumer Marketing team, elevate consumer-facing experience via E-TR, digital initiatives, paid media, PR and communications, CRM loyalty, etc.
• In collaboration with demand and supply team, drive forecast accuracy to support business opportunities
• Pragmatically challenge existing Trade Tools and develop relevant ones for upcoming initiatives
• Consolidate regional report competitors’ trade activity, regularly visit assigned markets to report and feed on market’s competitive landscape

Sale cycle and key meetings

• Lead, prepare and present marketing presentation to retailers, HQ or other counterparts
• Lead the animation and sharing of trade topics in the region
• Contribute to budget preparation, monitoring and consolidation

In order to succeed in this Trade Marketing Manager TR APAC role, you will need to have a strong understanding of working with TR retailers.

Key Requirements:

• At least five years' trade marketing experience ideally in a TR environment or local market experience
• Ability to work cross functionally across teams from VM, operations, supply chain to sales
• Strong understanding of the beauty industry and consumer trends

This is an exciting opportunity to join an established and rapidly growing beauty brand.

If you are experienced in leading high-impact marketing campaigns and are passionate about joining the beauty industry, this Trade Marketing Manager TR APAC role is right for you.

Apply today or contact me to discuss this new opportunity.

Do note that we will only be in touch if your application is shortlisted.
Robert Walters (Singapore) Pte Ltd
ROC No.: 199706961E | EA Licence No.: 03C5451
EA Registration No.: R1441522 Allie Teh