Event Marketing (12-months contract)

An exciting Event Marketing (12-months contract) role has become available at a leading Financial services company.

About the Event Marketing (12-months contract) Role:

Responsibilities:

• Manage the development and implementation of comprehensive marketing plans for events and conferences including direct mail, email, website merchandising optimization, search engines and social media marketing.
• Collaborate with larger marketing team to integrate events into marketing campaigns and understand the role events play within the marketing framework.
• Track web analytics reports and direct mail campaign analyses to continuously improve web site usability and increase conversion rates.
• Management of venue and vendors – sourcing and negotiation of various services and venues required by the event.
• Prepare and align event budgets, negotiate with vendors, ensure timely payment and reconciliations.
• Present event plans to all levels of management

To succeed in this Event Marketing (12-months contract) role, you will need to have the ability to multitask and have a keen eye for detail.

Key Requirements:

• Good project management skills, managing multiple projects simultaneously and providing clear communication of timelines and expectations to team members
• Ability to analyze markets and customer needs and develop marketing plans and produce recommendations based on those needs
• Build and manage customer data (targeting, segmentation, campaign sizing, propensity modeling); manage list request processes and best practices, and create and maintain high quality lists and data filters
• Proficient understanding of web site functionality and email marketing best practices
• Experience in development and delivery of different scale of events – virtual, in-person and hybrid.
• Ability to define and track the key metrics for email and online marketing success
• Excellent interpersonal, verbal, organizational, and written communication skills
• Expertise in Microsoft workflow and collaboration software applications - MS Word, Excel, PowerPoint, Sharepoint
• Expertise in Customer Relationship Management (CRM), Event Management and Marketing Automation software applications – Marketo, SalesForce, Cvent.
• Experience and success with SEM, SEO, mobile websites, apps and leveraging Social Media to expand reach
• Travel around the region may be required

This innovative firm has an outstanding reputation in its field, and this is a great brand to join at an exciting time in their development.

If you are a progressive Event Marketing (12-months contract) with a can-do attitude, this is an excellent opportunity to work with a firm that is constantly breaking new ground.

Apply now to learn more.

Do note that we will only be in touch if your application is shortlisted.
Robert Walters (Singapore) Pte Ltd
ROC No.: 199706961E | EA Licence No.: 03C5451
EA Registration No.: R1878846 Joanne Wooi