Senior Marketing Executive

A leading international school in Singapore is seeking a Senior Marketing Executive to join its vibrant Admissions & Marketing department. This is an exceptional opportunity for you to play a pivotal role in shaping the school's brand presence and driving quality lead generation through multi-channel marketing campaigns, events, and digital storytelling.

What you'll do:

• Work closely with the Senior Marketing Manager to execute the annual marketing plan and support strategic initiatives that drive growth and new opportunities for the school.
• Conduct market research, tracking, and analysis to monitor trends and competitor activities, using data-driven insights to inform decision-making.
• Implement marketing and promotional activities including events, digital campaigns, advertising, public relations efforts, and partnerships with community organisations.
• Ensure website content is regularly updated in partnership with various departments to maintain fresh and relevant information for prospective families.
• Create marketing email automation workflows and improvements to optimise communication efficiency.
• Execute digital marketing plans focused on strong lead generation through SEO, SEM, social media campaigns, and electronic direct mailers using Microsoft Dynamics.
• Maintain digital assets including photos, videos, creatives, banners; develop key marketing materials that support admissions recruitment efforts.

What you bring:

To excel as a Senior Marketing Executive at this renowned educational institution in Singapore, you will bring substantial experience in developing integrated marketing campaigns that drive measurable results. Your background should include hands-on involvement with digital strategy implementation—leveraging SEO/SEM tactics for lead generation—as well as proficiency in managing content management systems (CMS) for website updates. You will possess excellent communication abilities enabling you to produce compelling narratives that resonate with prospective students’ families while adhering strictly to brand guidelines.

• Minimum 4-5 years of experience in marketing roles with proven success executing campaigns for lead generation within fast-paced environments.
• Demonstrated ability to craft engaging copy for diverse audiences across digital channels including websites, social media platforms, email newsletters, and printed collateral.
• Sound knowledge of online/digital marketing practices including website management (CMS), online advertising strategies (SEO/SEM), measurement/tracking techniques using analytical tools.

What's next:

If you are ready to take your career further by joining an inspiring team dedicated to making a difference in education marketing—apply now!

Do note that we will only be in touch if your application is shortlisted.
Robert Walters (Singapore) Pte Ltd
ROC No.: 199706961E | EA Licence No.: 03C5451
EA Registration No.: R25129986 Leher Shyam Dewani