Regional Digital Marketing Lead for well- known healthcare technology company. This role will be responsible for APAC and emerging market like Latin America. Based in Singapore. This role will consider candidates with experience in regulated industry and marketing agency or media.

About the Company

Robert Walters SG healthcare team is partnering with an international healthcare technology company. This company is well- known for their innovative product portfolios, advanced approach to targeted customers with over 40 years' history. Currently they are expanding the business in APAC and Emerging market and looking for a Regional Digital Marketing Lead to join in the dynamic team.

About the Role

• In partnership with Head of Marketing and regional marketing leadership team, take the lead on digital marketing strategy and structure, from articulation to project management and execution
• Form strong collaborative working relationships with all members of the marketing team and contribute to a high performing team mentality across the group, always striving to bring out the best in self and others
• Collaborate closely with local country marketing and legal teams to build an in-depth understanding of their business models, maturity and key objectives – and design digital strategies to deliver on targets and strategic imperatives
• Own the website strategy for all markets, partnering to implement consistency, best-practice UX and experimentation roadmap
• Identify commonalities across markets with a view to setting a meaningful, high-impact digital marketing strategy that solves for collective needs and challenges across markets, driving business growth and accelerating the success of our digital initiatives
• Own the digital marketing roadmap and project plan, capturing all initiatives across the marketing mix in the region, including budgets, agencies and key programs and campaigns
• Enable and facilitate best practice sharing of digital marketing initiatives across the region, fostering an experimental learning environment where results are tracked, captured and improved upon iteratively
• Support incubation initiatives with strategic digital marketing guidance, advice and support as needed
• Understanding of digital asset optimization and health score reporting. Provide recommendation and support changes for the optimization and improvement of asset performance.
• Maintain best practices for digital assets for performance and analytics.
• Co-create, monitor, and analyse experiments and with an eye for refinements for brand- and customer experience.

To be successful on this Regional Digital Marketing Lead role, candidates who meet the following requirements will be considered:

Requirements

• Extensive experience in digital marketing preferably at regional leadership level.
• Strong commercial acumen and a solid understanding of the potential of digital transformation as a growth driver.
• Change management experience
• Ability to implement web and mobile analytics best practices.
• Ability to identify opportunities and implement solutions to turbocharge our digital initiatives effectively and efficiently
• Ability to work with a large number of stakeholders whilst maintaining commercial agility and responsiveness to the organisation’s need to drive revenue
• Exceptional written and verbal communication skills

If you are a passionate person that is keen to join a well-known platform and work with high performing team, this is the role that you don't want to miss.

Apply today or reach out Echo to discuss this new opportunity.

Do note that we will only be in touch if your application is shortlisted.
Robert Walters (Singapore) Pte Ltd
ROC No.: 199706961E | EA Licence No.: 03C5451
EA Registration No.: R23117152 Echo Yang