Performance Marketing Senior Executive

An exciting Performance Marketing Senior Executive job opportunity has become available at a leading retailer. Based in Singapore, the successful candidate will be responsible for driving performance marketing strategies to targeted audiences to the company's retail and online channels so as to acquire new members in a cost effective way.

About the Performance Marketing Senior Executive Role:
You wil be responsible for working with performance media agencies to develop, implement, monitor strategies to drive new acquisition on all channels (SEM, SEO, programmatic, retargeting, affiliates).

Key Responsibilities:

• Work with the brand team to ensure integrated approach to overall media investment, maximising brand awareness and campaign visibility in the online domain with right channels and media mix
• Lead audience targeting and segmentation strategy across key channels (social, programmatic, search) and across the funnel from awareness to purchase
• Track and maintain performance framework and benchmarks to measure effectiveness of digital media and gather insights continuously to build best-in-class practices. Work with analysts to build reports and provide analysis to give stakeholders a clear view on the media channel performance and ROIs
• Lead overall martech/adtech matters (tagging, tech stack, DSP testing) with HQ. Identify new opportunities/partners to drive business objectives with a test and-learn approach. Build relationships with key business partners (Facebook/Google)

To succeed in this Performance Marketing Senior Executive role, you will need to have prior experience in programmatic display, paid social, paid and organic search.

Key Requirements:

• Bachelor's degree in a relevant field
• Two to three years' experience in in performance media or direct response marketing
• Strong focus on customer acquisition and managing performance marketing channels
• Hands-on experience in media tracking and web analytics tools such as Google Analytics, Google Tag Manager, DoubleClick Campaign Manager, Brightedge and the general technical landscape
• Demonstrated ability to deliver results on a timely basis

The successful candidate will join a company whose expertise has made them the leader in their field.

If you are a progressive performance marketer with a can-do attitude, this Performance Marketing Senior Executive job is an excellent opportunity to work with an industry leader that is constantly breaking new ground.

Apply today or contact me to discuss this new opportunity.

Do note that we will only be in touch if your application is shortlisted.

Robert Walters (Singapore) Pte Ltd

ROC No.: 199706961E | EA Licence No.: 03C5451

EA Registration No.: R1441522 Allie Teh