Performance Marketing Lead
Consultant Vinita Deshmane (R1985550)
Date posted 27 August 20192019-08-27 2019-10-26 marketing Singapore SG SGD 130000 150000 150000 YEAR Robert Walters https://www.robertwalters.com.sg https://www.robertwalters.com.sg/content/dam/robert-walters/global/images/logos/web-logos/square-logo.png
Work for a global software service provider company as their Performance Marketing Lead role. This is a Singapore based role and is an exciting opportunity for a Performance Marketing guru! They have recently moved to a bigger space at Marina One due to expansion.
About the Performance Marketing Lead Role:
This role will report to the Senior Director of Marketing for APAC and is responsible to execute commercial and performance marketing strategies for their Asia Pacific business. You will have a record of driving consistent performance in optimising complex global paid media campaigns for multiple products and audiences in a dynamic environment.
- Lead in building out and expanding a performance-focused paid social and display marketing program
- Build, lead and maintain framework and road map for your channels
- Proactively deploy testing of known paid media levers- bidding, audience and creative
- Generate and qualify leads in APAC, further nurture them
- Leverage prospecting and marketing strategies across platforms like LinkedIn, Facebook and Instagram to achieve performance goals
- Actively assess the content/creative for creative ads and recommend fresh creative perspective to improve engagement
- Work with the core performance team in HQ in the US as well as in regions on budgeting and pipeline forecasts, allocating and maxing out spend against the most efficient strategies
- Improve campaign effectiveness by collaborating with regional teams to share performance insights and taking on board local expertise from the team
- Communicate big-wins for platforms and flagging of potential red-flags just as fast
- Be able to communicate with regional and cross-functional partners as effortlessly when needed
What they're looking for:
- A seasoned paid media authority with a playbook of proven tips and tricks to meet ambitious value driven goals
- Ideally from media and or financial services industries but not necessary
- You are very analytical in your approach and excellent with the numbers game
- Can independently pull insights from large data sets, has strong excel skills (SQL skills are a bonus)
- Someone who is proactive not reactive, you are constantly on the lookout for the creative tactics that will aid in taking your programs to new heights
- Experience in B2B marketing and familiar with B2B metrics preferred but not necessary
- 7+ years in a performance marketing role at an agency or in-house
- End to end understanding of the advertising process- campaign set up, tracking, optimisation and attribution
This is a fantastic opportunity in a rapidly growing company. If you're a performance marketing guru, this job is yours.
Apply now to learn more.
Robert Walters (Singapore) Pte Ltd
ROC No.: 199706961E | EA Licence No.: 03C5451
EA Registration No.: R1985550 Vinita Deshmane