Regional Digital & e-Commerce Marketing Manager, Personal Care
Consultant Alvin Ho (R1871239)
Date posted 03 April 20192019-04-03 2019-06-02 fmcg Central Singapore Central Singapore SG SGD 7200 8000 8000 MONTH Robert Walters https://www.robertwalters.com.sg
An exciting, newly-created Regional Digital & e-Commerce Marketing Manager, Personal Care job has been made available at a prestigious FMCG MNC. Reporting straight to Regional Marketing Director, you will be responsible for defining the e-commerce marketing strategy for the company's hero product in Asia.
About the Regional Digital & e-Commerce Marketing Manager, Personal Care:
In this role, you will be responsible for defining and rolling out the e-commerce marketing strategy for the company's hero product in the region.
- Work with internal; stakeholders such as merchandising, marketing, finance as well as external partners like agencies, marketplace to deliver best-in-class e-commerce revenue and experience
- Pilot assortment and promotion strategy, and coordinate the implementation from bundle pack strategy to asset creation
- Ensuring strong weekly activity plan for regional e-commerce accounts for leading SKUs are in place
- Leveraging traditional and digital activation to drive traffic on e-commerce
- Responsible for strategy and implementation of business priorities in order to grow traffic, improve conversion and drive new customer acquisition
- Provide best practices to brand and sales teams
- Work with brand team to launch new SKUs on e-commerce
- Analysing e-commerce data and shopper insights, and monitoring e-commerce trends to refine e-commerce strategy for the region
To succeed in the role, you must have a proven track record of e-commerce marketing in the FMCG/beauty space.
- Bachelor's degree from a good university
- Minimally four years in a digital and e-commerce marketing role
- Excellent communication skills
- Experience launching new SKUs or brands on e-commerce, and growing its respective revenue
- Experience putting together e-commerce strategy for new marketplace partner
- Regional experience either in a traditional marketing or e-commerce role
This conglomerate will provide the successful hire with promising career opportunities.
If you are performance-driven and highly dynamic, and want to take your career forward, this is the role for you.
Apply today or contact me for a confidential discussion.
Robert Walters (Singapore) Pte Ltd
ROC No.: 199706961E | EA Licence No.: 03C5451
EA Registration No.: R1871239 Alvin Ho