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PR and Brand Manager

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Our client is seeking a dynamic Brand and PR Manager to shape and manage their public image while building a strong, cohesive brand identity across markets. This role combines strategic thinking with hands-on execution, driving impactful PR campaigns, ensuring consistent brand messaging, and fostering meaningful relationships with stakeholders, media, and the public. The ideal candidate is a creative storyteller, strategic thinker, and results-oriented leader who can amplify the company’s visibility and reputation.

As the Brand and PR Manager, you will be at the forefront of shaping our client's public image. Your role will involve developing a comprehensive PR strategy that enhances their reputation. You will build relationships with media outlets, journalists, influencers, and industry thought leaders. Acting as the company’s spokesperson during key stakeholder interviews, press events, and conferences will be part of your responsibilities. You will also craft compelling press releases, media kits, and other public-facing materials. In addition to this, you will manage crisis communication strategies ensuring timely responses.

  • Develop and execute a comprehensive PR strategy to enhance the company’s public image and reputation.
  • Build and maintain relationships with media outlets, journalists, influencers, and industry thought leaders.
  • Act as the company’s spokesperson, managing the brand for key stakeholders interviews, press events, and conferences.
  • Craft and distribute compelling press releases, media kits, and other public-facing materials.
  • Manage crisis communication strategies, ensuring timely and transparent responses.
  • Develop and oversee the company’s brand strategy, ensuring consistent messaging and visuals across all channels.
  • Lead efforts to position the company as a thought leader in its industry for the markets where the company is operating
  • Monitor brand performance and perception using relevant metrics, adjusting strategies as needed.
  • Collaborate with design and marketing teams to produce high-quality, on-brand content and campaigns.
  • Stay updated on industry trends to identify opportunities to enhance the brand's relevance and competitiveness.

As an ideal candidate for the Brand and PR Manager role, you bring along at least 5 years of experience in PR, brand management or communications. Your proven track record of executing successful PR campaigns and brand strategies will be crucial to this role. You possess strong relationships with media outlets and industry influencers. Your exceptional communication, storytelling, and interpersonal skills set you apart from others. You are able to manage multiple projects in a fast-paced environment and are proficient in tools for media monitoring, brand tracking and performance analysis.

  • Bachelor’s degree in Public Relations, Communications, Marketing or related field.
  • 5+ years of experience in PR, brand management or communications.
  • Proven track record of executing successful PR campaigns and brand strategies.
  • Strong relationships with media outlets and industry influencers.
  • Exceptional communication, storytelling, interpersonal skills.
  • Experience in SaaS, data solutions or tech industry is a plus.
  • Ability to manage multiple projects in a fast-paced environment.
  • Proficiency in tools for media monitoring, brand tracking and performance analysis

Our client is a survey software company with an end-to-end research service capability. They help businesses thrive in a data-driven world of rapid change, where the need for reliable, quick information to make strategic decisions has never been greater. They believe in the transformative power of going beyond insights and they’re driven by their passion to understand people - how they think, feel and act. Through smart automation, best-in-class technology, a core focus on user experience, and most importantly, an amazing team, they collect and deliver consumer insights across multiple industries.

Ready to take your career to the next level? Apply now!

Do note that we will only be in touch if your application is shortlisted.
Robert Walters (Singapore) Pte Ltd
ROC No.: 199706961E | EA Licence No.: 03C5451
EA Registration No.: R1109068 LingXiang Lee

Contract Type: FULL_TIME

Specialism: Marketing

Focus: Communications / PR

Industry: Marketing

Salary: SGD110000 - SGD120000 per annum + LLZ

Workplace Type: Hybrid

Experience Level: Mid Management

Location: Singapore

Job Reference: J1ZLE5-7DBFE308

Date posted: 16 December 2024

Consultant: LingXiang Lee (R1109068)

Phone number: +65 6228 0225

lingxiang.lee@robertwalters.com.sg

LingXiang Lee (R1109068)

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